Mercaux powers the Connected Store. We bring the benefits of digital into retail stores to enhance the customer experience, improve store efficiency and increase sales. We do this by equipping Sales Associates with the digital tools they need to serve and sell smarter, across the entire customer journey.
Our core solutions Sales Assist, Omnichannel and Clienteling equip staff with instant access to product information, company-wide inventory, digital content, customer profiles and wish lists, through to mobile checkout capabilities. Additional add-ons such as AI-driven Styling Suggestions, Store and Customer Communications and Advanced Analytics elevate stores towards a fully integrated digital ecosystem.
This technology also opens the black box of in-store data so retailers can understand what actions contribute to a sale (or lost basket) in a customer’s path-to-purchase by revealing customer behaviours, staff performance and product funnels.