The weather is the most rapidly changing, continuous, and directly impactful external demand influencer a retailer faces. Planalytics precisely quantifies weather-based shifts in consumer purchasing to clearly identify both the opportunities and the risks weather brings, allowing businesses to proactively manage the financial impacts. For over a decade, leading retailers have relied on Planalytics weather metrics to improve planning accuracy and optimize inventory allocation/replenishment, digital advertising, and other core activities. This deep, unmatched expertise enables companies to quickly operationalize weather analytics – often by integrating weather analytics into existing forecasting, machine learning, reporting, or advertising technologies – and begin capturing value in less than six months. Visit www.planalytics.com to learn how retailers are using weather analytics to grow topline sales up to 2% and boost profit up to 70 basis points.