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Smartway

Smartway
Saint-Herblain,
France

Smartway is a co-pilot to reduce retailer’s food waste. Across Europe, Smartway is supporting hundreds of stores by providing technological solutions for immediate economic gains while reducing food waste.


With an app embedded in industrial barcode readers, our tools detect products close to their sell-by dates, print secured barcoded markdown labels and ensure the product is sold at the best price with dynamic pricing. Our data-driven solutions increase our customers’ margins while sustainably tackling food waste.

Key figures:
• 30 tonnes of products saved daily
• 60 000 meals saved daily
• 65% food waste reduction on average
• +€100 000 gross margin for a €15 million supermarket


Clients: E.Leclerc, Intermarché, Système U, Auchan, Carrefour, Géant Casino, Leader Price, GBH.