FORWARD TOGETHER

Print Agenda

Tuesday, January 12

12:00am12:30am
10:45am11:00am
Keynote Session

NRF 2021, Chapter 1: Retail’s resilience and moving forward together

10:45am11:00am
Mike George, NRF Chairman and President and CEO of Qurate Retail Group Inc., opens Chapter 1 of NRF 2021, Retail's Big Show, in a virtual attendee welcome to the world's largest retail event of its kind. George will share his insights about the resilience and importance of this great industry, one that has innovated and stood unified to serve consumers and the economy globally in a time of need. 
11:00am11:45am
Keynote Session

Leading through crisis: A conversation with Secretary Condoleezza Rice

11:00am11:45am
As the United States’ 66th Secretary of State and national security advisor, Dr. Condoleezza Rice pioneered a policy of transformational diplomacy and heralded the formation of new global governments based on democratic principles. Dr. Rice has proven to be a significant leader during a time of unprecedented and tumultuous world affairs, recognized for her courageous efforts to foster worldwide freedoms for all people. In this candid fireside chat, Dr. Rice discusses her faith in America's core values constituting the foundational strength of foreign policy, socioeconomics, education and the empowerment of women. 
 
*This session is off the record and closed to the press.
12:00pm12:30pm
Exhibitor Big Ideas

2021 predictions on the role technology will play in stores produced by SES-imagotag

12:00pm12:30pm
A discussion on the future of retail technology and how COVID-19 changed everything with Keith Mercier, GM Retail and CPG of Microsoft and Philippe Bottine, CEO North America of SES-imagotag, moderated by Chris Walton, CEO and Founder of Omni Talk.

Consumer behavior shifts to online, How to deliver in 2021 produced by Honeywell Safety and Productivity Solutions

12:00pm12:30pm

Right now, there’s an unprecedented opportunity for retailers to deliver the continuity and reliability consumers are craving. While at the same time seizing the chance to engage and inspire both the workforce and the customer.

A discussion with Karen Bomber, Honeywell’s Head of Retail Insights and Miya Knights, Retail Expert and Author, we’ll discuss evolving eCommerce trends and best practices so you can shape your future in 2021. 

Karen Bomber

Karen Bomber

Head of Retail Insights
Honeywell Safety & Productivity Solutions

Customer-driven commerce: How predictive, personalized digital fulfillment capabilities are transforming consumer experiences online and offline produced by Blue Yonder

12:00pm12:30pm
Discover how leading retailers have taken AI / ML from a nascent technology to part of their core operations in under a year, delivering a better customer experiences at new levels of speed, scale and unmatched convenience. Hear from Cheryl Williams, CIO, Wakefern Food Corp, and Hardeep Kharaud, SVP Merchandising & Promotions, Loblaw Companies Limited, how they improved their fulfillment forecast and accuracy, while decreasing out-of-stocks, markdowns and waste, all in the face of a global pandemic.

Let’s get Phygital! Adjusting instore labor and performance models are key produced by StoreForce

12:00pm12:30pm
Join Dave Loat, President of StoreForce, with top executives Cathy Cockerton (Reitmans)  and Jeff Ronald (RW&Co) plus our CEM panel to discuss the evolving role of stores within specialty retail.
Key topics include:
Measuring store success / Measuring Omni Customer Success;
Discuss how COVID-19 has expedited ‘Phygital’ roadmaps regarding labor planning, wage management and in-store operations;
Stores as Markets;
What initiatives are retailers deploying to adapt.
The session will offer a live Q&A to explore these topics further with the audience.
Featured Sessions

Consumer behavior: Making sense of the aftermath of uncertainty

Remapping the customer experience: A reinvention imperative

12:00pm3:00pm
Networking Event

Virtual Expo

12:00pm3:00pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

12:30pm1:00pm
Exhibitor Big Ideas

Salesforce Unlock the Shopper Journey Lunch and Learn Session: From this day forward: How The Knot Worldwide delivers empathetic & personalized customer experiences

12:30pm1:00pm

We all know Weddings are big business. According to The Knot, the annual US wedding spend is $100 billion between the event to jewelry. The Knot serves as a trusted advisor for wedding planning, vendors, registry, and must-have products. By using data to get a 360-degree view of their clients, they can connect and create meaningful experiences that are unique to each couple. 

In this Lunch & Learn, hear how The Knot creates an empathetic and personalized experience through the power of Marketing Cloud.

Rob Garf

Rob Garf

Vice President, Strategy and Insights, Retail and Consumer Goods
Salesforce
1:00pm1:30pm
Exhibitor Big Ideas

Delight your customers with experiences they can count on featuring PVH produced by Cisco

1:00pm1:30pm
Retail agility has enabled PVH brands to keep their consumers engaged, employees connected remotely, and supply chain securely operating faster than ever before. In this session, we’ll look at the great partnership between Cisco and PVH, and the solutions that have supported a quicker time to market during the greatest spike in online demand to date. Be sure to attend all Cisco Big Idea Sessions for a chance to win Yeti giveaways.

How a leading 3PL optimizes fulfillment for online retailers with robot-supported picking produced by Locus Robotics

1:00pm1:30pm

Global retailers rely on Port Logistics Group (PLG), a leading omnichannel third-party logistics (3PL) provider, to fulfill orders on time and in full while continuously improving fulfillment rates despite a strained labor market and explosive eCommerce growth. 

To help meet these expectation PLG deployed Locus Robotics Multi-Bot Fulfillment Solution. Hear firsthand why PLG chose Locus, and how the technology is utilized to improve accuracy, prioritize safety, and increase productivity in a cost-efficient manner while staying ahead of the unpredictable retail landscape. 

How Walgreens builds community through stores that are ready for what’s next produced by Toshiba Global Commerce Solutions

1:00pm1:30pm
Eight million customers interact with Walgreens online and in-store daily. With that volume, what can stores do to be ready while preparing for what’s next? Walgreens, with over 9,000 stores, partnered with Toshiba to keep these stores up and running strong by proactively maintaining over 500,000 devices, allowing Walgreens to focus on improving the health and well-being of the communities they serve. Join us to explore the state of retail and how we proactively maintain stores that adapt and thrive amid circumstances both known and unforeseen.

The cognitive retailer: Smart retail planning produced by Capgemini

1:00pm1:30pm
In today’s current reality, retailers face the same pre-pandemic challenges but now experience new complexities when predicting future demand by consumers. It’s no longer only planning space-aware assortments, it’s consumer-centricity and experience delivery at the intersection of available space, in-demand product and specific locations. Capgemini’s Smart Retail Planner addresses today’s most complex retail challenges: ensuring they sell the products consumers want and meet the consumer wherever they shop. Learn how retailers can leverage data, analytics and AI to deliver the shopping experience of tomorrow.
Vito Labate

Vito Labate

VP and Global Industry Marketing Leader
Capgemini America Inc.
Lindsey Mazza

Lindsey Mazza

Global Consumer Products and Retail Domains Lead
Capgemini
Joyce Chew

Joyce Chew

Smart Retail Planner Delivery Consultant
Capgemini
Equality Lounge

More than a manifesto: Building diversity and inclusion into your product, people and performance

1:00pm1:30pm
Consumers want to know more than a brand's stance toward equality. They want to know what brands are doing to help build diversity and inclusion into their products, people and performance. In this discussion, leaders will show us how to move beyond performative marketing to create real impact.
1:30pm2:00pm
Interactive Discussion Room

AT&T Business interactive discussion: Real talk about retail's accelerated transformation

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Industry growth is on the horizon, and today’s technologies need to support both the new consumer and the expanding retailer. Consumers expect contactless transaction options and curbside pick-up services, and expanding brands need to connect with those shoppers at every opportunity – in store, on mobile, and at home. With the power of a highly reliable, scalable, and secure network, it’s all possible. From safe and efficient shopping experiences to memorable brand interactions, learn how digital solutions can help retailers get on a path to growth.

IBM interactive discussion: New operating models - Digitally connecting online and offline retail channels

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

This discussion will focus on how a hybrid-cloud approach can solve retailers and brands most critical challenges like omnichannel fulfillment and more frictionless customer experience. From more efficient pick and pack and curbside pick-up, to deeper personalization at every customer touch, the ability to integrate essential applications running on-prem with other cloud-based applications and data unleashes better customer experience and bottom-line boosting efficiencies. An open, hybrid cloud platform opens the door to increased innovation and automation, reducing time to market, so you can win any customer.

Brian Wilson

NA Cloud Integration Technical Leader for Distribution Market
IBM

Lucidworks interactive discussion: Speaking your guests' language with lululemon

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

lululemon understands that you have to meet customers where they are. Rather than forcing guests to learn their lingo, lululemon leverages guest data to adapt its merchandising to mirror the language of its guests. By using customer signals to inform touch points throughout the journey, guests are provided with the easiest path from discovery to conversion.

Amanda Hanych

Amanda Hanych

Director, Product Management – Search and Discovery
lululemon

McFadyen Digital interactive discussion: Beating Amazon at their own game - Retail marketplace best practices

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Amazon will own 50% of the US ecommerce market in 2021 with over 65% of sales coming from third parties on the Amazon Marketplace. The best way to compete with Amazon is to fight fire with fire, or – in this case – fight marketplace with marketplace.

This interactive session features a discussion of the retail marketplace opportunity, how to build a quality seller network, what’s working for existing marketplace operators, and why 46% of online retailers will consider merging fulfillment networks to compete with Amazon.

Microsoft interactive discussion: What does data and AI mean to you in your organization?

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Microsoft truly believes that data is the oxygen in the next era of retail. Older systems that generate or trap data make it hard to find new ways to know your customers, empower your employees, optimize your intelligent supply chain, and ultimately, reimagine retail.

So, what do data and AI mean to you in your organization? Join us to discuss ways in which retailers can realize the true value of data by enriching core business process and turning data in actionable insights.

Stibo Systems interactive discussion: Data transparency: Why the future of retail depends on it

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

You’ve seen the numbers - 90 percent of all data was created in the past two years. So, what’s next? How do you create value from mountains of data scattered across increasingly complex, disconnected systems? What role does data - about products, customers, suppliers, locations - play in digital transformation, or addressing evolving customer needs?

In this session, we’ll discuss data transparency and how making data accurate, visible and available everywhere became critical to winning customers across channels. And, why the future of retail depends on it.

Brian Cluster

Brian Cluster

Industry Strategy Director, Retail and CPG
Stibo Systems

Zebra interactive discussion: Maximizing associate productivity in today’s on-demand economy - A fireside chat with Zebra's CTO

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Learn how to create an intelligent collaboration network by enabling your associates to be visible, connected and optimally utilized. Sit down with Zebra’s Chief Technology Officer, Tom Bianculli, to discuss how to improve associate communication, increase labor efficiency and convert insights into actions.

Key topics to discuss include:

  • intelligent workload optimization
  • AI powered forecasting
  • prescriptive task management
  • enhanced associate engagement and communication

Join this session to discuss how to unify the frontline worker experience and optimize actions at the edge.

1:45pm2:15pm
Featured Sessions

Economic outlook: Truths and consequences

How Google is helping retailers transform the shopping journey

2:00pm2:30pm
Exhibitor Big Ideas

How Zulily transformed SMS marketing into a platform for discovery and two-way interactions produced by Attentive

2:00pm2:30pm
The vast majority of Zulily customers complete their purchase via a mobile device. To optimize the mobile experience to reach its customers at the right time, on the right channel, with the right message, investment in SMS helped the brand to create “stickier” content to drive discovery. In this session, you’ll hear how Zulily leveraged personalized text messaging powered by Attentive to build deeper, more personalized, and lasting connections with their customers - in addition to offering exclusive deals and sneak peeks.

The connected customer journey and optimizing store operations with Samsung displays produced by Samsung Electronics America

2:00pm2:30pm
Retail has been evolving as the age of .com has become the dominate force in the market.  The global pandemic pushed retailers to reexamine the customer journey and turn to technology to drive innovation and operational efficiency.  Join Samsung’s Parrish Chapman and the Founder and CEO of Consumers in Motion Group, Dan Hodges, for a deep dive into how retailers are merging the online and offline shoppers journey and how a sound content management strategy can increase a retailer’s overall ROI.

The future of data management in a cookie-less world produced by Adobe

2:00pm2:30pm

Retailers need to solve the problems of disparate data and disconnected journeys, and these challenges only get more difficult as we march towards a cookie-less future. Alongside a growing number of customer touchpoints, marketers must also solve for a growing number of disparate identifiers and data sources to build their view of the customer. 

Join us in this Big Ideas session that addresses the challenges and solutions to better understanding your customer. Learn how Adobe’s Real-time CDP provides an integrated, robust solution for future-proofed data strategies across every stage of the customer journey.

The future of digital: Engaging customers beyond the buy button produced by Salesforce

2:00pm2:30pm

Today’s all-digital customer has never had more channels or brands to shop from. And as a result, nearly half of consumers are moving away from retailers they know and love to shop new brands and stores. As a digital leader, it’s time to rethink how you engage with your customers beyond the buy button. 

Join Salesforce Digital 360 and JC Johnson, Sally Beauty’s Group VP of Digital Strategy and Innovation as we announce new product innovations and discuss how retailers can create lifelong customer relationships.

JC Johnson

JC Johnson

Group VP, Digital Strategy and Innovation
Sally Beauty
2:45pm3:15pm
Exhibitor Big Ideas

AutoZone’s road to optimization: Improving labor scheduling and reducing labor cost produced by Reflexis Systems, Inc.

2:45pm3:15pm
Discover how AutoZone, a leading auto parts retailer with over 6,000 stores, improved labor compliance and optimized labor scheduling by implementing intelligent workforce management across all stores.
Tom Newbern, Executive Vice President of Store Operations at AutoZone, will discuss how they:
- Saved $100 million in labor costs using one system for time and attendance and labor scheduling
- Improved the accuracy of labor forecasts with a clear understanding of drivers
- Addressed safety and labor challenges during the COVID-19 pandemic
Kevin Tapscott

Kevin Tapscott

VP, Solution Consulting, Americas
Reflexis, now a part of Zebra Technologies

Brand awareness to brand love: Ulta Beauty advances next-gen personalization and loyalty produced by SAS

2:45pm3:15pm
Now more than ever, brands must shift from transactional to meaningful connections to cultivate brand love and long-term loyalty. With more than 30 million members in its Ultamate Rewards program, Ulta Beauty leverages data to curate content and tailor experiences to help beauty enthusiasts navigate more than 500 brands and 25,000 products in-store and online. Ulta Beauty’s mission is to bring beautiful possibilities to life and in accelerating personalization strategies with analytics, they are meaningfully living the mission. Learn how Ulta Beauty transforms data into valuable insights to fuel unique, enduring experiences for existing and new guests.

How customer experience has become the driving force for businesses to persevere through the pandemic produced by HappyOrNot

2:45pm3:15pm
Customer habits and behaviors have changed rapidly over the past few months. The pandemic has forced retailers to modify strategies and plans  -  some retailers have been forced into survival mode, some have had to invest heavily in e-commerce, and some are focusing on the customer experience. It is now more important than ever to focus on your customer. In this 30-minute discussion, the conversation centers around how the customer experience has become the driving force for businesses to persevere through the pandemic. 

The future of customer loyalty: Connected, personalized experiences produced by Salesforce

2:45pm3:15pm

What drives customer loyalty? Our Trailblazers and Salesforce leaders share their thoughts on the future of loyalty. Learn how our Trailblazers rethought their Loyalty program to connect to shoppers and how Loyalty can be at the center of your customer experience.

Join us as we discuss:
Evolving loyalty beyond traditional earn & burn
The importance of personalization and experiential programs
Creating a connected ecosystem as a key component of successful loyalty strategies
How to build meaningful relationships with their customers through connected, personalized experiences

Matt Marcotte

Matt Marcotte

Global SVP, Retail & Consumer Goods Go to Market
Salesforce
Maria Humphrey

Maria Humphrey

Sr. Director, Retail & CG Global Scale and Strategic Programs
Salesforce
Doug Glazer

Doug Glazer

Sr. Director, Customer Loyalty and Gift Cards
Fanatics
3:30pm4:00pm
Fun For All

Opening Day Concert sponsored by Salesforce: Robin Thicke

3:30pm4:00pm
All attendees are invited to this can’t-miss performance by musician, singer and songwriter Robin Thicke. Watch the GRAMMY-nominated artist perform some of his biggest hits!

Wednesday, January 13

11:00am11:25am
Keynote Session

Economic review and outlook: What can the industry expect in the aftermath of unprecedented disruption

11:00am11:25am
The skyrocketing stock market continues to defy convention, as the extreme pressures of the past year would typically point to a bear economy with slow growing domestic and global financial health. NRF brings renowned CEO of JPMorgan Chase, Jamie Dimon, to help make sense of counterintuitive economic signals amid the past year's challenges, and how the retail industry can be proactive in moving forward together. In a fireside chat, Dimon will consider the current status and future prospects of job growth; impacts of fiscal policy changes and potential new financial regulatory measures from the new U.S. Administration, the prospects and benefits of a new stimulus package, and the crucial role retail plays in the well-being of the global economy.
Jamie Dimon

Jamie Dimon

Chairman of the Board and Chief Executive Officer
JPMorgan Chase
11:25am11:45am
Keynote Session

Navigating disruption to drive sustained growth and balanced business objectives, sponsored by Klarna

11:25am11:45am
Former CEO and Chairman of PepsiCo, Indra Nooyi is no stranger to leading in uncertain, critical, and rapidly evolving times. Selected by Connecticut governor Ned Lamont as co-chair of the Reopen Connecticut Advisory Board, she has provided strategic direction to help the state reopen, considering both public health outcomes and socioeconomic costs. In her engaging, actionable, and informative remarks, hear Ms. Nooyi share lessons learned from being on the front lines of managing the pandemic and its impact, as well as examining issues such as how best to allow commerce to begin without jeopardizing public health and public well-being. In this fireside chat, she will also draw on her experience leading PepsiCo through a decade of tremendous growth – from $35 billion when she became CEO to $63.5 billion in 2017 – as well as disruption, and change.
12:00pm12:30pm
Exhibitor Big Ideas

7 New Years resolutions for retailers in 2021 produced by Oracle

12:00pm12:30pm
Oracle Retail consumer research features global surveys of consumers and retailers on expectations, shopping habits, & more. This fall Oracle partnered with Untold Insights to poll 5,143 consumers in the United States, United Kingdom, Australia, China, Brazil, Mexico, Italy, France, Germany and the United Arab Emirates this fall about their COVID-19 shopping habits and plans for holiday shopping. In this session, we will review the findings and declare retail resolutions for 2021. 

How digital native brands master online product experiences produced by Adobe

12:00pm12:30pm
For years, companies have viewed digital marketplaces in largely transactional terms, as channels to sell products, not to deliver brand experiences. The lines between marketing and transactional channels are blurring, and more and more consumers are jumping to online marketplaces as the primary channel for brand and product discovery. In this Big Ideas session, we will explore how digital native brands are focused on creating interactive content that combines buying convenience with creative storytelling. Welcome to the era of the product experience page (PXP).

Retail responses to COVID-19 with lasting impact: Lessons from Shipt and other global brands produced by Scandit Inc.

12:00pm12:30pm
COVID-19 changed the way people shop, forcing retailers to react. Here we’ll showcase real examples of successful responses from scaling order fulfilment to enhancing inventory visibility, and highlight which solutions will have lasting impact post-pandemic.

Retail’s first CIO fireside chat and witness protection program produced by enVista

12:00pm12:30pm
Join CIOs from multi-million/billion dollar retail organizations for an interactive conversation as they discuss how they thrived in 2020 and are positioned to accelerate omnichannel transformation and customer-centric commerce in 2021. Some participants' identities may be concealed on video chat to protect their identities and trade secrets. We’ll cover topics including: successful omnichannel fulfillment strategies, customer experience improvements, technology roadmaps, inventory optimization and much more. This session promises to be highly engaging, revealing, fun and educational!
Featured Sessions

Social responsibility initiatives at The Home Depot and Ulta Beauty build authentic relationships

The great compression

12:00pm3:00pm
Networking Event

Virtual Expo

12:00pm3:00pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

12:30pm1:00pm
Exhibitor Big Ideas

Salesforce Unlock the Shopper Journey Lunch and Learn Session: How e.l.f. Beauty builds lasting customer loyalty with Salesforce + Google

12:30pm1:00pm

As one of the first online beauty brands, e.l.f. continues to attract a highly engaged audience and set benchmarks with new digital platforms. 

In this lunch and learn, hear how  e.l.f. earns and retains high-value customers through personalization at scale, while delivering best-in-class customer journeys across channels.

Andy Banks

Andy Banks

Sr. Manager, Product Management
Salesforce
Laura Fagan

Laura Fagan

Director, Strategic Partnerships Marketing
Salesforce
1:00pm1:30pm
Exhibitor Big Ideas

Driving agility in retail with AI produced by Dell Technologies

1:00pm1:30pm
In these unprecedented times, AI is helping retailers not only keep employees and customers safe, but also improve business agility. With it, they’re increasing e-commerce sales, improving contactless checkout in stores, reducing shrink, enabling more efficient curbside pickup, and accelerating distribution center automation. Join us to hear from Azita Martin, General Manager for Retail at NVIDIA and Trey McMillian, Retail General Manager at Dell Technologies, as they explore how the most innovative retailers are using AI to deliver the greatest business value.

From contact centers to profitable omnichannel experience hubs: Powered by real-time data produced by Treasure Data

1:00pm1:30pm

Many retailers had to alter business operations and uplevel digital competency to accommodate pandemic-induced changes. Contact centers emerged as a critical engagement channel in the customer journey. To deliver a profitable, truly omnichannel customer experience, teams across the organization need real-time access to holistic customer data. 

In this session, industry experts will address topics such as:
-Key trends driving the need for omnichannel experience hubs
-Use cases enabled by accessible, holistic, real-time customer data 
-Opportunities for contact centers powered by customer data platforms

Retail 2020: Wow what a year! produced by Microsoft

1:00pm1:30pm
Never has it been more important to unite and move forward as an industry together. Join Microsoft’s corporate vice president, consumer goods & retail industries, Shelley Bransten to learn how Microsoft is empowering retailers from across the globe to build more intelligent, resilient, and sustainable retail operations. And learn, first-hand, from Chris Putur, EVP technology & operations, REI and Jill Standish, WW Managing Director, Accenture Retail how retailers are embracing digital technology to navigate the COVID-19 pandemic and ready themselves for 2021 and beyond.

Shoppers today are truly omni-channel - Learnings from the grocery segment produced by ACI Worldwide

1:00pm1:30pm
The shift toward digital commerce accelerated by the COVID-19 pandemic changed the way we shop and pay for our groceries. Following a new survey, ACI revealed that 65 million new customers are available to grocers who offer touchless payments. Grocers and general retailers must adjust their offerings to meet consumers’ omni-channel buying preferences. 

In this session, we will discuss key learnings from the research, including preferred digital payment methods, differences in omni-channel buying behaviors by demographic, and how omnichannel payments can protect and enhance your brand.
Benny Tadele

Benny Tadele

VP, Global Merchant Payments Solutions
ACI Worldwide
Equality Lounge

More than mentorship: New ways to foster retail's future female leaders

1:00pm1:30pm

As women move through their careers, they are seeking out mentors to help them advance and overcome gender barriers in the workplace. We know the traditional mentorship format isn't enough — what's missing? This conversation will explore what’s working and what’s not when it comes to preparing women to lead and rise up.

1:30pm2:00pm
Interactive Discussion Room

CI&T interactive discussion: Win customers, not just sales, with a connected retail experience

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

For years, consumers struggled to find the value in BOPIS and curbside pick-up, keeping their paths to purchase siloed. The pandemic taught consumers how to incorporate these connected retail experiences into their routines. CI&T’s latest retail study ranks 10 top retail brands on their blended shopping experiences to determine who the most connected retailers are and will continue to be.

Join CI&T’s Retail Industry Lead, Melissa Minkow & Nordstrom’s Stephanie Di Biase, UX Senior Manager, Enterprise Capabilities as we discuss and uncover how to win customers in the post-pandemic world.

IBM interactive discussion: Winning consumer trust with blockchain

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Sustainability is at the heart of value for today’s consumers. They expect companies to take better care of the environment, source their products responsibly, align with values they believe in and demonstrate trust and accountability. Blockchain offers the ability to follow the lifecycle of a product from origin, to consumption, to recycle offering the unquestionable story of what we consume in this interconnected world.

Microsoft for Startups interactive discussion: Get ahead, stay ahead with startups

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

During this birds-of-a-feather panel, Microsoft for Startups will host CEOs, Founders, and executives from some of our most disruptive startup partners. These leaders have transformed how retail operates in the modern world with their innovative solutions and adaptive nature. They will share their experiences and compounds for success helping some of the world’s largest retailers stay ahead of the innovation curve.

Microsoft for Startups welcome: Eon, Observe.ai, Turnpike Group, Uncrowd, and Tiliter.

Rachel Peck

Rachel Peck

Global Lead Startup Business Development
Microsoft

Riskified interactive discussion: Account takeover attacks - A customer experience dilemma

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Store accounts are central to the merchant-consumer relationship. For merchants, an account represents a stream of future transactions from a loyal customer. And for customers, they’re vehicles for streamlining checkout and accumulating rewards. So when an account is compromised in an Account Takeover (ATO) attack, a customer’s entire lifetime value is at stake.

In this session, Riskified will facilitate a discussion between merchants, to share their experiences protecting their customer accounts. Then, Riskified will give a few tips on best practices for account security.

Salesfloor interactive discussion: Why leveraging store associates for virtual selling is the competitive advantage in the future of retail

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

As retailers rationalize the store labor model, the winning strategy will be to redefine the role of the associate instead of cutting labor.

Virtual selling is reinventing the role of associates: they can engage in digital outreach, hold two-way conversations with customers, host virtual events, book virtual appointments, shop live with online shoppers, and send personalized product recommendations.

Join us and Ben Bridge Jeweler as we explore how critical trends in conversational sales, intelligent recommendations, and data-driven personalization are the competitive advantage in the future of retail. Regina Aiello, Vice President at Ben Bridge Jeweler will share how they are leveraging virtual selling to transform the way their store associates serve online customers.

Salesforce interactive discussion: Top 3 ways loyalty drivers have evolved and how retailers can adapt

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

The way customers interact with retailers is always evolving and many retailers have had to accelerate their path to digital transformation, with proximity and convenience no longer the sole determinants of loyalty. How can retailers best equip their loyalty strategy and programs to adapt to this evolution?

Join Salesforce’s retail and loyalty leaders and Trailblazers from our partner, PK to learn more about how Loyalty Management prepares you to best address the evolution of loyalty to create meaningful relationships with your customers.

Toshiba Global Commerce Solutions interactive discussion: CIO conversation on enabling digital commerce in the store

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

The global pandemic had accelerated the need to utilize stores for digital commerce, whether that’s for home delivery or pickup, curbside or in-store. This session will discuss the ramifications of these requirements, exploring how retailers have responded, and answer questions of whether home delivery can be profitable. Can retailers continue to outsource parts of the digital commerce value chain without sacrificing the customer relationship, data, and/or profits?

Kirk Goldman

Kirk Goldman

VP, Business Strategy
Toshiba Global Commerce Solutions

Zebra interactive discussion: Harnessing the true power of optimized inventory performance

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Learn how to take a data-driven approach to your inventory transformation leading to greater visibility and accuracy. Sit down with Zebra’s VP of Corporate Strategy, Chip Yager, to discuss how to improve order fulfillment and on-shelf availability for greater customer satisfaction.

Key topics to discuss include:

  • prescriptive analytics to identify out-of-stocks
  • intelligent automation to reduce labor costs
  • RFID to improve inventory visibility

Join this session to discuss how to tap into a full range of store inventory intelligence and kick start your journey to optimized inventory.

1:45pm2:15pm
Featured Sessions

How independent retailers will drive the revitalization of cities and communities in 2021

Tomorrow's consumer: Understanding the new normal of cultural and behavioral transformation

2:00pm2:30pm
Exhibitor Big Ideas

Future of retail produced by VMware

2:00pm2:30pm
In this session, Sanjay Poonen, COO, VMware will share his perspectives on the changes rippling through the retail market. The retailers that win today are the ones that use technology to build personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems. He will discuss the powerful role that technologies such as cloud, mobile, and apps are playing in driving growth in retail turning yesterday’s processes into progress today and tomorrow.

Identifying the opportunities COVID-19 has created produced by HP, Inc.

2:00pm2:30pm
The pandemic has created both significant challenges and opportunities for many retailers. Experts from HP will explore how several have been able to adapt and find success in these challenging times. We will explore the trends, tactics and technology that enabled their success.

Insights from the 2021 dunnhumby Retailer Preference Index for U.S. Grocery produced by dunnhumby

2:00pm2:30pm

The Great Recession programmed lasting value-consciousness into the minds of consumers. How might COVID-19 rewire us again? 

The fourth annual dunnhumby Retailer Preference Index for U.S. Grocery (RPI) sheds light on what makes a retail winner, and how the pandemic has impacted consumer shopping behaviors. Known as retail’s equivalent of the Gartner Magic Quadrant, the RPI surveyed about 10,000 consumers to understand what’s driving customer preference and rank the top 57 grocery retailers in the U.S.

Join dunnhumby CEO Guillaume Bacuvier as he dives into the latest study, revealing the levers for success, and which retailers are winning the hearts, and wallets, of shoppers today.

Jumpstart 2021 with touchless experiences produced by Amazon Web Services

2:00pm2:30pm

In a post COVID-19 era, stores will leverage digital solutions more than ever to create experiences that balance the customer’s needs for safety versus empowerment. As customer preference for touchless grows and digital becomes more integrated with in-store and multi-channel shopping, retailers must be ready for a touchless future. Contactless payment is an important consideration as part of the shopping experience.

2:45pm3:15pm
Exhibitor Big Ideas

A perspective on global disruption and retail capabilities produced by DXC Technology

2:45pm3:15pm
While disruption continues to affect the way retail businesses everywhere engage with their customers, it also has forced transformation of the industry at an accelerated pace. Deesean Wilson, Global Retail Lead and Offering Manager at DXC Technology, will share his point of view of the trends as well as the capabilities required to effectively navigate in this new environment. 
Deesean Wilson

Deesean Wilson

Global Product Manager - Retail Solutions, Microsoft Business
DXC Technology

Harnessing the power of young talent: Shaping the future of retail produced by SAP

2:45pm3:15pm
There is a younger, more diverse, and technology savvy consumer that is looking to connect with brands in more ways than ever before. Retailers that understand and embrace these dynamics are recruiting, hiring, and empowering young talent across their organizations. Hear from Stacia Andersen, EVP of Merchandising and Customer Experience, PetSmart and a panel of graduates from the Terry J. Lundgren Center for Retailing on how the future of retail will be shaped by new practices, new technologies, and empowered associates.

How The Home Depot engages frontline workers with Workday produced by Workday

2:45pm3:15pm
Today’s retail workforce is looking for more than a paycheck. They want to do meaningful work and feel a sense of belonging. Effective training and career development, easy access to information, and direct communication helps frontline workers feel like valued team members. In turn, they can create positive customer experiences that drive success. In this session, The Home Depot shares how they use Workday solutions to empower and engage their associates and managers in times of disruption and beyond.
Scott Smith

Scott Smith

VP, Compensation, Benefits and HR Operations
The Home Depot

React and adapt - Transformation during COVID-19 produced by Retail Zipline

2:45pm3:15pm
COVID-19's silver lining is that it is driving retailers to quickly transform their businesses to meet customers where they are. In 2020 we saw the rise of dark stores, new ways for customers to pick-up merchandise, and the fast-tracking of strategic initiatives. In this panel, moderated by Zipline's co-founder and CEO, we talk with retail leaders about how COVID-19 forced their businesses to stretch and flex in new ways and why they're operationally stronger today as a result.
Taryn Racin

Taryn Racin

Manager - Store Communication
American Eagle Outfitters

Thursday, January 14

11:00am11:45am
Keynote Session

The power of vision to reshape retail and the consumer experience

11:00am11:45am

In separate fireside chats, hear from two of the industry’s most insightful leaders who have re-imagined their respective businesses with a stern focus on the customer first and foremost.

Marvin Ellison, President and CEO of Lowe's and a longstanding and successful retail veteran, will discuss how the home improvement retailer has sharpened the organization’s focus on operational excellence and delivered a safe and exceptional experience for customers and associates alike during an unprecedented year. Moderated by NRF President and CEO, Matthew Shay,the conversation will also look at some of the retailer’s newer strategies, such as "Making it with Lowe's" and small business grant programs for diverse entrepreneurs, among other initiatives.

Niraj Shah, Wayfair’s visionary co-founder and CEO, will discuss the home furnishing platform’s historic growth through strongly principled leadership on its way to a more than $25 billion valuation. In the conversation moderated by Bloomberg's Matthew Townsend, Shah will share how he favored long-term customer-focused strategies versus more short-lived market indicators on Wayfair’s enterprise journey and rapid growth trajectory.

Marvin Ellison

Marvin Ellison

President and Chief Executive Officer
Lowe's Companies Inc.
12:00pm12:30pm
Exhibitor Big Ideas

Create a new retail world through experiences your customers value produced by SAP

12:00pm12:30pm
Globally, retailers are facing unchartered territory and changing consumer expectations – with customers placing increasing importance on safety, convenience and experiences. But what behaviors are momentary, and which are fundamental changes? The Economist Intelligence Unit’s Melanie Noronha and Nuno Pedro, SAP Head of Commerce, explore what consumers across different generations and countries value in their online and future in-store shopping experiences. Rob Wood from The Entertainer, a leading toy store, explains how they identified opportunities and rebuilt their business strategies for thriving in a new retail world.
Nuno Pedro

Nuno Pedro

Head of SAP Commerce
SAP Customer Experience

Enabling agility: How to make data-driven decisions on Azure produced by Cloudreach

12:00pm12:30pm

The focus of this talk is how to enable retailers to make data driven decisions in response to changing markets.

This session will cover three major points:

  1. All data should be stored and available in its raw form;
  2. Data should be cataloged - an inventory of data assets helps break down organizational silos;
  3. The various forms of analytics - descriptive, predictive, and prescriptive.

We will illustrate each point with examples from engagements Cloudreach has delivered in partnership with Microsoft Azure.  

The new wave of retail necessities produced by Spencer Technologies

12:00pm12:30pm

What does a vaccine for a global pandemic and retail shopping have in common? Learn how a small change can streamline operations, increase profitability and enhance the customer experience. 

With a 45-year track record of supporting retailers, Spencer Technologies will share strategies that leverage RFID technology. From implementation to a global rollout, learn how Spencer can make your journey trouble free. Plus listen to industry experts from Lululemon, ENS and Ascential Retail Group discuss effective RFID strategies.

Susan Flake

Susan Flake

Director, RFID Business Development
Zebra Technologies

Why OMS is the key to omnichannel agility, profitability and transformation produced by enVista

12:00pm12:30pm

Never before have agility and profitability been more critical to omnichannel operations. Retailers and distributors that can manage the lifecycle of a customer order, anywhere place and time, and maximize profitability are best positioned to thrive. An agile, next-gen order management system (OMS) is the key to delivering customer-centric commerce and maximizing gross margin return on inventory investment (GMROII). Without it, you are stuck looking in the rearview mirror.

Join Forrester Analyst Brendan Witcher and enVista CEO Jim Barnes for an interactive conversation, and actionable strategies to rapidly improve omnichannel order profitability, the customer experience and agility. 

Featured Sessions

Technologies bridging the e-tail-retail gap

Workplace wellness: Managing mental health in an age of uncertainty

12:00pm3:00pm
Networking Event

Virtual Expo

12:00pm3:00pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

12:30pm1:00pm
Exhibitor Big Ideas

Salesforce Unlock the Shopper Journey Lunch and Learn Session: How Hibbett Sports stays agile in a changing marketplace

12:30pm1:00pm
2020 has brought massive transformation to retail. Cyber Week saw traffic in physical stores down 52%, while online sales surged 36%. So how do commerce businesses accelerate digital capabilities, scale, and performance in a rapidly evolving market? Join Trailblazers from Hibbett Sports as they talk about how a focus on innovation and agility provides a seamless experience for their digitally enabled customers.

Bill Quinn

SVP Digital Commerce
Hibbett Sporting Goods
Rob Garf

Rob Garf

Vice President, Strategy and Insights, Retail and Consumer Goods
Salesforce
1:00pm1:30pm
Exhibitor Big Ideas

How Burberry is enabling digital transformation to transform customer experiences produced by Amazon Web Services

1:00pm1:30pm
How is one of the world’s most iconic brands leveraging technology to drive growth through inspired customer journeys that converge the experience between channels and stores? In this session, Rajeev Aikkara, Vice President of Digital Technology at Burberry will discuss how Burberry transformed its business through its digital foundations. This fireside chat will provide insight into Burberry’s efforts to redefine customer experiences and enable cloud-based business agility. Join us to learn, share, and move forward together.

How GSF is driving differentiation with a smarter, more resilient supply chain produced by IBM

1:00pm1:30pm

Getting customers what they want and need, on their terms, has never been more important or more challenging. 

Find out how Golden State Foods (GSF) is exceeding expectations by enabling real-time visibility and transparency across its supply chain to optimize product quality and freshness. 

This session is perfect for supply chain leaders who want to understand top retail use cases for blockchain, IoT and advanced analytics.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

Bob Wolpert

Bob Wolpert

Chief Strategy & Innovation Officer
Golden State Foods

Keeping your in-store experience safe while maximizing customer engagement featuring Meraki and Purple produced by Cisco Meraki

1:00pm1:30pm
Take the Meraki cloud-based network ecosystem, add a stellar partner in Purple, and come up with amazing, customized solutions to keep your customers safe while keeping them engaged in the retail store.  Learn how two companies are partnering together to enable safe retail operations for over 160 million users across QSRs, department stores, traditional retail, and more.  Be sure to attend all the Cisco Big Idea sessions for a chance to win some Yeti giveaways.

Online shopping & economic nexus: Making - not breaking - your business in 2021 produced by Taxjar

1:00pm1:30pm

Due to a 2018 Supreme Court ruling, South Dakota vs. Wayfair, a state can require companies to collect and remit sales tax - provided the company passes the state’s economic threshold for total revenue or number of transactions in that state. 

The challenge is knowing how to track economic nexus and what to do once it's established. Join TaxJar Chief Revenue Officer (CRO), Ryan Thompson as he explains economic nexus and provides steps to help you avoid costly mistakes and save time.

Equality Lounge

Amplifying Black businesses through partnerships and collaboration

1:00pm1:30pm

It's not just up to consumers to support Black businesses. In this discussion, we'll hear from leaders of brands and retailers who will discuss how they are transforming the landscape for Black businesses throughout the entire supply chain by way of pledges, partnerships, procurement and collaboration.

1:30pm2:00pm
Interactive Discussion Room

Check Point Software Technologies interactive discussion: Your e-commerce platform is high fashion, what about the security?

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Retail ecommerce sites are thriving and have become the de facto standard for shopping. These once monolithic applications have transformed into online microservices, like serverless functions and containers. Meanwhile, fraudsters continue to discover new security loopholes and are relentless with their attacks. Security and intelligence needs to evolve in order to keep up with new attack vectors. Learn how security teams are able to leverage the flexibility of new workload applications create better performance and greater efficiencies, and the strategies to secure them using AI.

Grant Thornton interactive discussion: Driving growth - Strategically shifting M&A strategies for finance and operations

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Successful retailers are achieving growth by strategically approaching M&A with new precision as they look to protect their core and for new revenue sources. Finance and corporate development executives aiming to be even more effective value stewards are invited to engage in a lively discussion around driving profitable growth. Join Grant Thornton professionals, where perspectives will be shared across various retail subsectors to equip you with new skills for a reimagined M&A strategy.

Simon Jewkes

Simon Jewkes

National Managing Principal, Retail
Grant Thornton

IBM interactive discussion: Climate change - Long-term tactics to consider in retail

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Consumers are willing to align their shopping habits to support their values of sustainability and healthy lifestyles, making it more important than ever for retailers to consider their environmental impact. During this interactive discussion, we will explore current tactics in place to identify and manage the impact of climate challenges within your supply chain and retail operations. Participants will be invited to discuss their own expertise, and frame questions they are facing within their role.

Medallia interactive discussion: Agility, empathy, scalability - The 3 traits of today’s retail leaders

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

This year’s crisis caused a surge of new experiences, reinventing shopping for everyone. How have some retail brands been able to outpace and outperform the market, while others have not? Today’s leading retail organizations have capitalized on the unprecedented opportunity to use customer experience to propel the momentum of their innovations forward. Join this interactive session, to learn how the insights and practices experience management provides can hasten your ability to steer, adapt and scale solutions that will win customers in the new normal.

o9 Solutions interactive discussion: Optimizing merchandising decisions and end-to-end planning through digital transformation

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Change in the market is accelerating. How can online platforms create efficiencies in merchandising and optimize assortments across channels with real-time market and customer data?

Discover how o9’s AI/ML based Integrated Business Planning software platform, or ‘digital brain’ can streamline and automate your end-to-end planning. By predicting customer demand to improve forecast accuracy or using predictive analytics to determine the optimal omnichannel assortment mix, o9’s digital brain offers marked improvements on performance, profitability and customer experience.

Salesforce interactive discussion: Building diverse & inclusive workforces

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Studies consistently show that diverse and inclusive workforces drive better business performance. In a 2019 McKinsey & Company analysis, companies with high ethnic and cultural diversity on executive teams outperformed those in the bottom quartile by 36% in profitability.

As retail reimagines its future, diverse and inclusive workforces are more imperative than ever for business recovery. Join this panel discussed hosted by Molly Ford, VP of Global Equality Programs at Salesforce, on how retailers are addressing and prioritizing equality to build better workforces.

Team8 interactive discussion: The Walmart perspective: Ghost of Christmas past and future

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

This session topic has changed to:

The road to 24% eCommerce sales

Israel is a great case study for innovation and rapid agility. Join us for a discussion on how Shufersal, Israel's largest retailer, transformed their eCommerce so that it equals 24% of all income.

We will discuss the mechanics and technology, marketing objectives and methods, data models and AI, and best practices to make your eCommerce work for you and for your brick and mortar.

This 30-minute session intends to provide an opportunity for practical insights along with a peer-to-peer discussion, Chatham house rules.

Winshuttle interactive discussion: Imperative of a product information management (PIM) solution as part of a digital transformation strategy

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

How to Position Your Business to Drive Growth in a Rapidly Evolving Digital Space

Today, more than ever, product businesses and retailers are positioning around digital. Digital is no longer a buzzword, it’s a transformational capability that attracts customers, drives sales, improves profits and separates the competition. Nevertheless, companies continue to underinvest in key IT systems that drive digital capability. Businesses running e-commerce sites and digital platforms without an integrated PIM solution, may be missing the boat. We will explore the power of PIM solutions to drive great customer experiences in a rapidly evolving digital space.

Zebra Prescriptive Analytics interactive discussion: Beyond the buzzwords: How to generate real value through new technology investments

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Getting funding and business support for new technology like prescriptive analytics isn’t impossible, especially for critical operations like supply chain, store operations or loss prevention. You just need to convince your leadership to provide business support – which requires skipping the tech-heavy buzzwords and connecting with business-side leadership around what they value most: cost savings, efficiency and real, fast ROI.

Join Zebra Analytics GM Guy Yehiav to learn how to successfully secure budget for new technology by being strategic in your conversations with leadership.

1:45pm2:15pm
Featured Sessions

Change, made simple: How retailers adapt in a shifting environment

Luxury goes digital: Understand how Alibaba and Moschino are driving new innovations

2:00pm2:30pm
Exhibitor Big Ideas

Google Big Ideas Takeover: Beyond place: Adapting to a boundless retail workplace and shopping experience

2:00pm2:30pm
In this session we will discuss the evolution of a new digital workplace in the retail world towards a distributed model. Modern ways of shopping means dealing with new ways of working and experiences. Therefore, retail organizations need to reshape their IT strategy by providing employees the right business tools, secure technology and devices. Learn more how Chrome OS, a versatile, secure cloud-native operating system can support your distributed workforce. Hear how DFS Furniture created a digital culture and improved in-store experiences with Chrome Enterprise.
Mike Daoust

Mike Daoust

Managing Director, Chrome Enterprise Customer Team
Google

Google Big Ideas Takeover: Digital transformation strategies for what’s next: A conversation with Bed Bath & Beyond

2:00pm2:30pm

The world of retail has rapidly shifted in the last year. As consumers began using digital to fuel their shopping more than ever before, inconsistencies in the online to offline customer journey were exposed and digital transformation roadmaps were accelerated . As we look ahead to 2021, many retailers are wondering “what’s next?” Join Google and Bed, Bath & Beyond to learn about the strategies they used to achieve their transformation goals and grow their business, and how they’re thinking about 2021 and beyond. 

Featured speakers include Carrie Tharp, VP Retail & Consumer, Google Cloud in addition to those listed below.

Google Big Ideas Takeover: How to drive online and offline sales with location intelligence solutions

2:00pm2:30pm
Retailers that harness location intelligence can quickly adapt to evolving consumer trends, such as the growing popularity of buying online and picking up in store. Designed to target critical obstacles like cart abandonment and competitor interruptions on the path to purchase, Google Maps Platform’s Checkout and Store Locator Plus solutions help retailers reduce time to acquisition and drive revenue.

Join Ben and Kevin as they talk through today’s unique customer journey, discussing solutions for businesses ready to meet shoppers’ needs in this new era of retail.
Kevin Wu

Kevin Wu

Retail Product Manager
Google Maps Platform
Ben Waltzer

Ben Waltzer

Sales and Business Development Lead
Google Maps Platform

Google Big Ideas Takeover: What’s the deal? Transforming the traditional circular

2:00pm2:30pm
Join us to learn how the new Google Pay is helping build stronger relationships between people and businesses. We’ll share some of the insights behind the redesign and preview a new partnership with a top retailer that helps deliver a more personalized in-store experience for customers. 
2:45pm3:15pm
Exhibitor Big Ideas

2021 predictions on the role technology will play in stores produced by SES-imagotag

2:45pm3:15pm
A discussion on the future of retail technology and how COVID-19 changed everything with Keith Mercier, GM Retail and CPG of Microsoft and Philippe Bottine, CEO North America of SES-imagotag, moderated by Chris Walton, CEO and Founder of Omni Talk.

Business agility through digital strategy: Dick’s Sporting Goods' perseverance during the pandemic produced by Redis Labs

2:45pm3:15pm
With nationwide store closures and consumers prioritizing safety via social distancing, COVID-19 instantly threw the industry into crisis. While many retailers were unable to cope with the pandemic, Dick’s Sporting Goods persevered due, in large part, to their successfully executed digital omni-channel strategy and investments in cloud-native technology. In this session, Jay Piskorik, Director of Platform Engineering, will share how Dick’s Sporting Goods positioned themselves for success by quickly pivoting its BOPIS offering to include contactless curbside pickup; meeting the customers where they are.
Jay Piskorik

Jay Piskorik

Director of Platform Engineering
Dick's Sporting Goods

How retailers win on CX now: 2020 data, 2021 outlook produced by Verint Systems Inc.

2:45pm3:15pm
It was a turbulent year in retail, but our data tells a clear story. Using findings from our Verint Experience Index: Retail report, we will explain how the pandemic impacted customer journeys and fulfillment preferences. You’ll learn:
·   How the shift to digital changed customer expectations 
·   What’s driving trends in delivery, curbside pickup, and BOPIS 
·   How customers ranked the top 25 retailers on CSAT and NPS 
We will also discuss how lessons from 2020 can inform strategies to lead with in 2021 and beyond. 
Eric Head

Eric Head

Vice President, Experience Management
Verint

Why supply chain platforms are the solution to retail's troubled supply chain produced by Suuchi

2:45pm3:15pm
While many retailers have started the process of digitization, they invested in clunky, legacy systems. These antiquated systems limit visibility and agility, which ultimately stunts profitability and scalability. The future of digital supply chains is lightweight, next-generation supply chain platforms. In this session, we'll cover:
How to evaluate your current tech stack while investing in new ones
How to calculate the ROI of supply chain systems
The most impactful use cases from leveraging supply chain data
3:15pm3:45pm
Exhibitor Big Ideas

Google Big Ideas Takeover: Data-driven innovation with Wayfair and Sensormatic

3:15pm3:45pm
Retailers need access to real-time information to address rapid changes in demand, solve complex supply chain challenges, and discover profitable insights for opportunities to grow the business. Join Philip Hall, Data Analyst for Looker, to learn the benefits of retailers leveraging real-time insights to make data–driven decisions, followed by a panel discussion with Wayfair and Sensormatic about how they’re driving innovation in the retail industry with Looker.
Phil Hall

Phil Hall

Pre-sales Data Analyst, Enterprise
Looker
Matthew Hartwig

Matthew Hartwig

Associate Director of Product Management - Data Infrastructure
Wayfair

Google Big Ideas Takeover: How Google Cloud helps retailers transform the shopping experience: Featuring Macy’s and The Home Depot

3:15pm3:45pm
Join this session to learn how Google Cloud is helping retailers leverage data and improve product discovery across their digital properties, resulting in increased customer engagement across channels. This session will feature a panel discussion with The Home Depot and Macy’s to learn about the strategies they’re using to achieve their transformation goals and improve experiences for their shoppers. 

Google Big Ideas Takeover: Innovation with Google: How Chrome Enterprise, Business Messages and AR can help retailers succeed in today's landscape

3:15pm3:45pm
Innovation is key to success in today’s retail landscape. Join this session to hear how advancements in multiple product areas are helping retailers rethink the shopping experience for both their customers and their employees. You'll learn how Business Messages can help you surface useful information in the moments that matter, how Chrome Enterprise empowers retail associates and customers by providing easy access to apps, personalized user experience and versatile devices and how new innovations in AR and VR technology can help create digital shopping experiences that bridge the gap between online and in-store moments.
Bart Jenniches

Bart Jenniches

Director of Business Communications Partnerships
Google, Inc.
Mike Daoust

Mike Daoust

Managing Director, Chrome Enterprise Customer Team
Google

Tuesday, January 19

11:00am11:45am
Keynote Session

Creature comforts: Serving consumers’ desire for life’s simple pleasures

11:00am11:45am

What brings consumers comfort these days? Chances are most would say one of two things – food and pets. Each category is formidable in its own right, but during times of mandated social distancing and “bubble life,” consumers are drawn to the cozy warmth of their furry friends and the contentment of a great burger and smooth shake.

In successive fireside chats, the CEO of leading online pet retailer Chewy, and and iconic drive-in eatery Sonic will share their stories of recent successes and the challenges they have seen along the way. Chewy CEO Sumit Singh will discuss how his company has elevated its offerings to pet-parent fans, creating meaningful connections and increasing online engagement year over year. Chewy is not just an e-tailer-- rather it's an experience-led company, constantly inventing new ways to surprise and delight its customers.

In the following discussion, Sonic Drive-In president Claudia San Pedro will provide insights about how the world’s largest drive-in QSR franchiser positioned itself as an oasis for its guests at a time when dining inside restaurants became a health risk, leveraging a framework that is consumer-led, data-driven and operator-focused.

Bob Safian

Bob Safian

Founder and Editor-in-Chief
The Flux Group
12:00pm12:30pm
Exhibitor Big Ideas

4 Steps to creating an online experience that rivals in-store produced by Gladly Software Inc.

12:00pm12:30pm
With stores closing, the fear of shopping in crowds increasing, and consumers choosing to shop online, our retail experiences are bound to change. While providing your customers with an easy, effortless experience can feel like a challenge even in the best of times, not all is lost! If you’re prepared and informed, you can still create that excellent customer experience online. Here are 4 steps to create a memorable online experience for your customers.

Blockchain fuels trust and transparency for consumers produced by IBM

12:00pm12:30pm

Learn how visionary companies are leveraging the trust and transparency of blockchain to engage consumers in an increasingly competitive market.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Raj Rao

Raj Rao

General Manager, Distribution, Industry Platforms
IBM

Jose Antonio Camposano

Executive President
National Chamber of Aquaculture of Ecuador, Sustainable Shrimp Partnership

Boost your on-shelf availability with Captana produced by SES-imagotag

12:00pm12:30pm
Shelf monitoring and stockouts are more than ever a key topic for physical stores and brands. Captana is a new solution launched and developed by SES-imagotag. With its leading-edge computer vision and AI technology, it enables any store to monitor what’s happening on shelves, in real-time. By leveraging the store’s existing IoT infrastructure, Captana, through wireless shelf-edge minicameras, ensures a fast ROI and a greatly improved on-shelf availability. This session features Michael Unmüssig, CMO of SES-imagotag and Oliver Grob, Chief Director Digital Transformation of SAP.
Loic Oumier

Loic Oumier

EVP, Marketing and Communications
SES-imagotag

Burton Snowboards and Ariat International successfully navigate through the pandemic produced by Infor

12:00pm12:30pm
Change is not new to retail.  What is new, is the acceleration with which we were propelled into it. While many retailers have been slow to change, innovative retailers like Burton Snowboards and Ariat International are ones who recognized how digital transformation allows for accurate, rapid data collection and analysis, new strategy implementation, and the ability to pivot executional needs in any situation. By doing so, Burton Snowboards and Ariat International remain connected to the customer and continue to create customer loyalty. 
Featured Sessions

How sustainability is changing the retail landscape

Retail’s hard reset: How cataclysmic events accelerate trends, transformation and innovation

12:00pm3:00pm
Networking Event

Virtual Expo

12:00pm3:00pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

12:30pm1:00pm
Exhibitor Big Ideas

Salesforce Unlock the Shopper Journey Lunch and Learn Session: How digital service has transformed consumer engagement

12:30pm1:00pm
Digital Service is transforming the way retailers engage with their customers. Organizations are amplifying their outbound marketing campaigns and driving their customers to digital properties where ecommerce is taking off at rates never seen. This dramatic increase in marketing, sales, and commerce has resulted in a significant uptick in customer enquiries. How do organizations manage through a digital-first transformation? Join Rob Garf as he moderates a discussion with Steve Dennis and Tyson Brown.
Rob Garf

Rob Garf

Vice President, Strategy and Insights, Retail and Consumer Goods
Salesforce
Tyson Brown

Tyson Brown

Area Vice President, Service Cloud Sales
Salesforce
1:00pm1:30pm
Exhibitor Big Ideas

5 Steps to implementing mobile robots in your operations produced by Koerber Supply Chain Software

1:00pm1:30pm
Autonomous mobile robots (AMRs) have demonstrated their value for order fulfillment and warehouse applications in recent years. But what steps do you take to implement mobile robots in your own operations? In this session, learn how evo, a leading online retailer of outdoor gear, determined AMR’s were right for their operations with the help of supply chain software leader, Körber. Take a deep dive into what operational challenges evo was looking to solve, how they evaluated AMR solutions, and what immediate value they have seen since implementation. 
Richard Stewart

Richard Stewart

SVP, Professional Services and Account Management
Koerber Supply Chain

Create meaningful community impact with connected retail operations featuring The Co-operative Group produced by Cisco

1:00pm1:30pm
Delivering the goods that customers need to keep communities thriving has been the focus for Co-op for over 175 years. From network visibility to distribution center management and application experiences, tune in to see how The Co-operative Group’s partnership with Cisco has enabled greater connected retail operations, and helped communities when it matters most. Be sure to attend all the Cisco Big Ideas Sessions for a chance to win Yeti giveaways.
Andrew Hough

Andrew Hough

Head of Retail IT - Stores & Operations
The Co-operative Group

Data-driven retail trends: What the 2020 holidays taught us about offline retail in 2021 produced by Placer.ai

1:00pm1:30pm
In this session, we leverage location analytics to reveal the state of offline retail’s recovery, and the key trends that will define success in 2021. From the strategies driving performance for top retail chains to the resiliency of malls and the rise of outdoor shopping centers, we will break down the most important shifts in consumer behavior and visitation patterns.

Innovation at scale in the retail sector with Bestseller produced by IBM

1:00pm1:30pm

Join this session and hear from international fashion company Bestseller, which leveraged the IBM Garage to create Fabric.ai, an AI-based tool to better forecast sales, improve sell-through rates and reduce waste from clothing that does not sell. Learn how retailers can generate ideas 10x faster, release 6x as many innovations, and triple their speed to market with a proven methodology, technology and industry expertise to quickly develop and deploy maximum-impact solutions and push towards full-scale digital transformation.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Ranjan Sharma

Ranjan Sharma

CIO and Head of SCM, Captive eCommerce & QA
Bestseller India
Cathy Reese

Cathy Reese

IBM Services Practice Leader, Advanced Analytics
IBM
Equality Lounge

2020's most creative retail campaigns for equality

1:00pm1:30pm

There has been a huge shift in consumers demanding that brands take a stance on key social issues — namely equality. Marketers and brands across the globe are working overtime to figure out how to communicate this effectively. In this conversation, we’ll draw lessons and insights from this year's most creative retail campaigns and advertisements that drove home the message of equality and inspired people to act.

1:30pm2:00pm
Interactive Discussion Room

Alteryx interactive discussion: Emerging retail leaders post COVID-19 shutdown with Signet Jewelers

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

When the COVID-19 pandemic came in March, Signet Jewelers closed all its North American locations. A few months later they were back in business—and prepared for the transition.

They used data to help drive the decision; Brian Strickland, VP of Enterprise Analytics at Signet Jewelers will share how they analyzed market readiness, employee safety, customer needs, and more to create a strategic plan for re-opening.

Thanks to their digital first approach, use of advanced analytics and strategic reopening strategy, Signet Jewelers saw 15% growth in Q3 2020.

Aruba, a Hewlett Packard Enterprise company interactive discussion: How to create hyper-aware stores for enhanced experiences and better outcomes

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

In today’s increasingly competitive environment, savvy retailers like Tractor Supply Company and H-E-B are creating hyper-aware stores – leveraging their networks to do more than connect devices and secure payment data. Edge IoT devices such as sensors, cameras, and voice communicators, combined with context such as location and identity, can provide real-time insights to understand space utilization, improve customer experiences, and drive better store operations. Join Tractor Supply, H-E-B, and Aruba to learn how you can begin making the transition to hyper-aware. US and Canada retailers will receive a $50 DoorDash gift card for attending!

Tim Vanevenhoven

Tim Vanevenhoven

Director, Business Development and Strategic Partnerships
Aruba, a Hewlett Packard Enterprise company

BigCommerce interactive discussion: Maximizing business agility with innovative technology

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Even with a vaccine, we’ll be feeling the pandemic’s impact across the 2021 landscape. In this session, we’ll talk about the where, why and how of shopping today, and how retailers can stay agile to meet shoppers’ omnichannel needs. The strongest omnichannel strategy has to hold up inside the business as much as outside. That means orchestration of data and systems to keep all the parts of your business seamlessly connected. It’s time for technology to take its seat at the strategy table.

Medallia interactive discussion: How employee experience impacts your bottom line

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

The value of retail’s in-store associates is growing considerably during these ever-changing times. Research shows that positive experiences with employees not only improve consumer’s overall shopping experience but inspires them to visit more frequently and spend more with the brand. With success or failure so heavily tied to how well frontline employees engage with customers, retailers that invest in employees will reap dividends. Join this interactive session to learn how to implement a winning employee experience strategy for retail.

Merkle interactive discussion: Capitalizing on the growth of eRetail

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Over the past 18-24 months, there has been a surge in Retail Media Networks (RMNs) with retailers looking to maximize the use of first-party data, personalize experiences, build a new revenue stream and innovate across an evolving retail landscape.

Join this interactive session to learn about:

  • The evolving landscape and how retailers should adapt to be successful
  • The role of the retail media network
  • The challenges retailers face and how organizations can scale their co-op or digital media offering
  • The importance of partnership with CPGs, technology and platform partners

Planalytics interactive discussion: Forecasting and managing 2021 performance without meaningful comps

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

As a path out of the pandemic emerges, so too do the prospects for returning to more normal sales trends and operations. COVID-19 has created long-term impacts, but retailers also face a more immediate challenge: How do we gauge performance and plan ahead without meaningful comps? Coming off a year where consumer buying behavior changed so dramatically makes this difficult, but there are COVID-19-proof demand signals - such as weather - that retailers are using to clearly evaluate results and identify opportunities for sales growth.

Evan Gold

Evan Gold

Executive Vice President
Planalytics Inc.

Salesforce interactive discussion: Transform retail operations faster with connected systems and real-time data

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Shoppers are embracing digital shopping platforms faster than ever before and expect real-time engagement via every channel. Hear directly from global retailer Sally Beauty to learn how they were able to quickly pivot their operations to deliver a superior online shopper experience.

  • Hear about their ship-from-store and BOPIS strategy
  • Discover the steps they took to shift their B2B and B2C business online
  • Understand the importance of connected systems and APIs to their retail operations
1:45pm2:15pm
Featured Sessions

Is your last-mile strategy up to the challenge?

Pivoting with purpose: Lessons from DTC brands

2:00pm2:30pm
Exhibitor Big Ideas

4 ways to power touchless retail with text messaging produced by Podium

2:00pm2:30pm

A lot has changed for bricks-and-mortar retail this year. Retailers have been forced to undergo digital transformation overnight in order to stay connected with customers.
And marketing leaders have been tasked with finding new ways to acquire new customers at lower costs all while growing loyalty and transacting 100% digitally.

In a mobile-first world, one thing is certain: convenience wins. In fact, 86% of consumers expect even MORE convenient experiences with retailers when the pandemic ends.

Join this session to learn four specific ways retailers can provide a modern and touchless experience through 1:1 messaging. We’ll explore use cases and examples from real-life brands.

You’ll learn:

  • Why texting matters to consumers and enterprises now more than ever
  • The connection between mobile search, online reputation, and revenue
  • How to leverage conversational commerce to deliver contactless experiences and win more customers at scale
Katie Osberg

Katie Osberg

Global Retail Partnerships Lead, Business Communications
Google

Driving the digital transformation superhighway produced by Fiserv

2:00pm2:30pm
In order to support the blended shopping models that consumers expect today (such as BOPIS, curbside, scan and go, etc.), merchants need to ensure their integrated payments platforms are prepared to handle the increased volume and accept different forms of payment. Fiserv has worked with their clients to accelerate their digital transformation adoption rate, helping merchants meet demands and provide their customers ease of payment in a variety of ways. 

The future of analytics: Starbucks and Tableau - Adapting to drive innovation and connection produced by Salesforce

2:00pm2:30pm

From accelerating business transformation to doubling down on what sets the brand apart, Starbucks relies on analytics to drive innovation and impact. And in a time when disconnection hit critical mass, Starbucks turned to analytics to find opportunities for human connection. 

Join Starbucks VP of Architecture, Data & Analytics Technology, Rajesh Naidu and Tableau CTO Andrew Beers to learn more about how Starbucks has enhanced organizational adaptability through analytics. And hear what they’re most excited about—and what concerns them - when they consider the future of analytics. 

Rajesh Naidu

Rajesh Naidu

Vice President Enterprise Data & Analytics Technology, Enterprise Architecture & Emerging Technology
Starbucks

The future of retail is all about always-on, everywhere support: Fireside chat with Zendesk and Birchbox produced by Zendesk

2:00pm2:30pm
Businesses need to meet customers wherever they are today - on any channel- to ensure great experiences, across their entire customer journey hear firsthand from Teresa Anania, Vice President of Customer Experience, Zendesk and Leanna Nazzisi- Birchbox- Sr. Manager, Customer Operations & Communications as they discuss support everywhere for 2021 and beyond! 
2:45pm3:15pm
Exhibitor Big Ideas

How forward thinking retailers are responding to COVID-19 with Microsoft Business applications implemented by IBM produced by IBM

2:45pm3:15pm

COVID-19 has shifted consumer behaviors in significant and unexpected ways. That creates challenges or opportunities, depending on how you respond. Learn how forward thinking retailers are responding to COVID-19 with data insights, enhanced customer experiences and innovation. 

This session is ideal for retail leaders and IT and Customer Experience decision makers at retailers of all sizes.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Chuck Schaeffer

Business Sales & Delivery Executive, Microsoft Dynamics ERP & CRM
IBM

Scaling up in the last mile: Meeting demand for more produced by Bringg

2:45pm3:15pm

Explosive demand for last-mile convenience, safety and low-cost delivery are challenging every brand, retailer and logistics provider. This session will explore the strategies and technologies innovators are deploying to not just survive the new normal, but thrive. 

Attendees will learn how retailers, delivery providers and CPG and D2C brands are scaling up their business and introducing new consumer-direct growth channels.

Omer Waysman

Omer Waysman

Director, Global eCommerce & Business Development
DANONE

Taking supplier collaboration to the next level produced by SPS Commerce

2:45pm3:15pm
Retailer and distributor executives will share how they recently enhanced their supplier collaboration to boost inventory efficiencies, keep e-commerce orders on track and have visibility. Learn about their strategy, the impact it had online and in-store, and how it enhanced the customer experience. They’ll walk you through what the supplier onboarding process was like, and how their initiatives are influencing their business. Join SPS Commerce, Verishop and Wasserstrom Restaurant Supply to hear advice you can use to better adapt to whatever comes in 2021.
Matt Terry

Matt Terry

Chief Logistics & People Officer
Verishop, Inc

The future of retail is here: Explore how quantum-inspired optimization delivers results for retailers produced by Fujitsu

2:45pm3:15pm
The acceleration of digital commerce during the pandemic is expected to forever change shopper behaviors, causing retailers to operate in a much more complex and unpredictable omni-channel engagement and supply chain environment.  In this session, Fujitsu will introduce our world-class optimization solution, Digital Annealer, a real-time, scalable innovation for solving your most complex business challenges.  The Digital Annealer brings Quantum Computing benefits and technology to your board room by solving problems conventional computing cannot.  Learn how other large companies are benefiting from this leading-edge technology.
3:30pm4:00pm
Fun For All

Opening concert replay sponsored by Salesforce: Robin Thicke

3:30pm4:00pm
If you missed this concert on opening day or want to see it again, you are invited to view an encore presentation of the NRF 2021 opening day concert by musician, singer and songwriter Robin Thicke. Watch the GRAMMY-nominated artist perform some of his biggest hits!

Thursday, January 21

11:00am11:45am
Keynote Session

Retail’s rethink moment: Reimagining business as UNusual with Saks Fifth Avenue and lululemon

11:00am11:45am

The most opportunistic point of view is that "from crisis comes immense opportunity." This year that edict remains more relevant than ever. In this mainstage session, hear how retail has risen to the occasion to re-imagine the experience in the most unusual of times. In back-to-back fireside chats, leaders from high-end luxury department store Saks Fifth Avenue and prominent athletic apparel company lululemon share their companies' journeys in thinking differently to meet the immense challenges this year has brought to bear.

First, Saks President and CEO Marc Metrick will share insights about the current luxury consumer mindset, the quick decisions and strategic actions taken to manage through the pandemic and beyond, and how his team is reimagining the shopping experience to solidify Saks’ position as the premier luxury shopping destination.

Next, lululemon President of Americas and Global Guest Innovation Celeste Burgoyne, will talk about the company's thoughtful COVID-19 response strategy, as well as how its global approach to omni channel and guest innovation and engagement experiences helped the company scale while many retailers pulled back.

12:00pm12:30pm
Exhibitor Big Ideas

How Europe’s top beauty retailer grew digital 10X and became their customers number 1 choice produced by Algonomy

12:00pm12:30pm

Matas is Denmark’s one-stop beauty destination whose share of digital grew 10X in the last three years. A key reason for their success is connected, personalized buying experiences across digital and physical channels. As the online boom continues, the beauty giant recognizes transactions as the starting point for relationships.

Brian Andersen, eCommerce Director at Matas shares how retailers can plot a new trajectory, even as customer needs evolve. Understand the pillars of digital transformation and the importance of algorithmic customer engagement as retail enters the new, digital-first future.

How Sally Beauty delivers continuous omnichannel innovation produced by IBM

12:00pm12:30pm
The customer demand to buy differently is driving seismic shifts in omnichannel fulfillment. Learn how Sally Beauty is taking bold bets on technology to deliver more dynamic customer experiences. In this session, you’ll hear how omnichannel fulfillment does not have to be an intense project if you have the correct foundation in place. This session is perfect for technology and customer experience leaders who want to better understand retail use cases for AI and practical steps for integration.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Kevin Reese

Kevin Reese

Market Leader – Distribution, AI Applications
IBM

Why frontline forward is 2021’s winning strategy produced by Axonify

12:00pm12:30pm
2020 put frontline employees in the spotlight. It also highlighted the importance of being frontline forward. In this session, you’ll hear firsthand how retail leaders from O’Reilly Auto Parts and rue21 adapted to meet the changing needs of their frontline. They’ll tell you why, despite leading different parts of their organizations, they both believe frontline associates are key to unlocking competitive advantage. You’ll also learn what it means to be frontline-forward and how to reap the benefits of a frontline workforce that’s ready for anything.

You had me at Hello produced by ULTA Beauty and TIBCO

12:00pm12:30pm
Get insights on how the largest beauty retailer in the U.S., ULTA Beauty, created the ULTAmate omnichannel experience for their guests through the use of real-time data analytics. By leveraging data as part of their beauty regime, they ensured guests not only benefitted from their products but also from their interaction with Guest Services.   
Debra Coomer

Debra Coomer

Sr. Director of Enterprise Data, Analytics & Integration
ULTA Beauty
Featured Sessions

Making moments that matter: How Hershey led with insights to meet the changing needs of consumers

Tech innovation: What consumers want and where retailers should invest

12:00pm3:00pm
Networking Event

Virtual Expo

12:00pm3:00pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

12:30pm1:00pm
Exhibitor Big Ideas

Salesforce Unlock the Shopper Journey Lunch and Learn Session: Hästens delivers the store experience of the future

12:30pm1:00pm

With the onset of COVID-19, there was a dramatic shift in consumer behavior and a digital acceleration as thousands of retailers were forced to shut their doors. 

At some point, stores will fully reopen. To drive foot traffic, which was already waning pre-pandemic, retailers need to create highly differentiated, omnichannel experiences for today’s digital-first shoppers. Learn how world-renowned bed brand, Hästens is transforming their in-store customer experience through the Salesforce-Apple strategic partnership and how you can create the store experience of the future today.

Gavin Frank

Gavin Frank

Senior Director for Retail & Consumer Goods Global Solutions & Ecosystem
Salesforce
1:00pm1:30pm
Exhibitor Big Ideas

Automated and adaptive supply chain planning: Big Lots’ successful forecasting and replenishment transformation produced by RELEX solutions

1:00pm1:30pm
With over 1,400 stores across the US and approximately $6 billion in sales, omnichannel operations, and a highly varied assortment ranging from furniture to food, flexible supply chain management is essential for Big Lots. Currently, a highly efficient team manages end-to-end forecasting and replenishment. Throughout the COVID-19 pandemic, the team has successfully handled both demand surges and supply shortages. Learn how RELEX’s demand and supply planning has enabled Big Lots to become more efficient and adaptive in a highly turbulent retail market.

How PVH is reshaping its omnichannel retail experience to win and retain customers produced by Forter Inc.

1:00pm1:30pm
When COVID struck, inventory management and maintaining relationships with its customers - no matter what the channel - became even more central to PVH’s long term success. We’ll take a look at how the partnership with Forter helped PVH leverage the power of AI to adapt its got to market strategy to ensure customers continued to have a great experience while also approving more transactions and blocking the risk of fraud.

Loblaw Companies Limited leverages IBM to modernize to the cloud produced by IBM

1:00pm1:30pm

Retailers are facing new challenges and need to change how work gets done. Forward-looking companies like Loblaw utilize automation to create intelligent workflows and deploy digitally through hybrid multi-clouds. Intelligent workflows allow retailers to increase the confidence and speed in how decisions are made, create more meaningful experiences for customers and employees and improve productivity by empowering people to do higher-value work. 
This session is ideal for retailers ready for a digital transformation.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Retail still rocks: And we built a store in lockdown to prove it produced by Capgemini

1:00pm1:30pm
Launching at the end of January, founding partners Capgemini, The Drum and SharpEnd officially open CornerShop, a live store in London where we transform retail shopping and customer engagement for the ‘new normal’.  Using the latest technologies, we have reimagined shopping experiences for food, drink and fashion and can’t wait to start testing these with our customers. Join us at the store during the presentation to find out more about the journey we have been on, and where we are heading.
Steve Hewett

Steve Hewett

Global VP, Retail Customer Experience
Capgemini Invent
Equality Lounge

The new ethics of tech: Equity, diversity and human-centered design

1:00pm1:30pm

How can retail and tech companies find the best talent while keeping equity and diversity a priority? What is human-centered design and how does it affect people of color? In this discussion, leaders will talk about the women leading in retail tech, techniques for finding the best talent from recruitment to partnerships, and how companies can change their design processes to build more inclusive technology.

Sarah Thomas

Sarah Thomas

Executive Strategist - Aging Innovation
Aging2.0/Nexus Insights
1:30pm2:00pm
Exhibitor Big Ideas

Cinemark's path to AI-optimized labor scheduling using Legion WFM sponsored by Legion Technologies

1:30pm2:00pm
Learn how Cinemark is transforming labor scheduling. Cinemark is improving employee engagement, managing compliance requirements like the scheduling of minors and predictable pay, while simultaneously building a foundation for AI-powered scheduling to improve labor utilization. With Legion WFM, Cinemark is able to improve manager efficiency and communicate real-time schedule updates. Cinemark is also providing employees with an easy way to swap and claim shifts, even across locations, without worrying about compliance issues. 

Future of retail: Three trends and how AI can drive business success produced by Kinaxis

1:30pm2:00pm
Retailers face many challenges when it comes to responding to customer needs, especially in times of uncertainty. With disruptions like changing trade regulations, economic uncertainty, natural disasters and COVID-19 creating challenges for consumers and supply chains alike, retailers need to plan accordingly and adopt new strategies to stay successful and competitive in the future. Join Kerry Liu, EVP Strategic Innovation, Kinaxis, and Waleed Ayoub, VP ML Platform, Kinaxis, to explore key retail trends and how new strategies that include AI can help predict consumer demand. 

The hidden dangers of neglecting the NOW customer produced by Simplr

1:30pm2:00pm

Phenomenal CX is one of the few remaining ways to stay competitive and keep your business afloat. Today’s “NOW consumer” is always ON – through chat, messaging, email and social media. Anything short of meeting the NOW consumer where they are amounts to nothing less than customer neglect. 

Tune in as Simplr’s CMO, Daniel Rodriguez, reveals challenges and dangers that are emerging for CX professionals, and how to prevent and correct customer neglect so you can steer your company’s CX in the right direction.

What shoppers expect to see in stores in 2021? produced by SES-imagotag

1:30pm2:00pm
A discussion with Ricardo Ponce, Concept & Innovation at L’Oréal and Jean-Christophe Solus, VP Shopper Engagement & Ads of SES-imagotag, on the future of the in-store experience.
1:45pm2:15pm
Featured Sessions

Pursuing rapid digital transformation in response to market adversity

Technologies shaping the store of 2025

2:00pm2:30pm
Exhibitor Big Ideas

Applying the Headless Commerce approach to AI to optimize every step of the customer journey produced by Algolia

2:00pm2:30pm
AI can be a powerful tool for personalizing online and in-store shopping experiences, but doing this at scale across the customer journey can be a daunting task for many development teams. In this session, Bernadette Nixon, CEO of Algolia, will discuss new strategies for applying the right AI model at the right step of the buyer journey.

Succeeding in the new normal and preparing for retail’s future produced by CDW

2:00pm2:30pm
As we look back on 2020, join retail experts David Dobson of Intel and Andy Szanger of CDW Retail as they discuss how technology and digital transformation helped retailers succeed this past year and is preparing them for the future. Due to shifts in customer experience, consumer spending, and new health and safety measures, retailers are continuing to leverage technology solutions and the latest innovations in digital technology, store connectivity, and emerging analytics to stand out in the market.
David Dobson

David Dobson

Global Retail, Hospitality and Consumer Goods Industry Director
Intel Corporation

The intelligent business standard redefined with IBM-SAP Industry Cloud Solutions produced by IBM

2:00pm2:30pm

A new era of innovation has arrived. In this session hear about leveraging truly open architecture for two key topics:
1. Seamless omnichannel customer experiences with real time product availability and pricing
2. How to enable exponential value with pricing and promotions intelligent workflows and collaboration
This session is perfect for CEO, CFO, COO, CMO who want to modernize their business operations to meet the post pandemic end-consumer behavior

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

The untapped ROI of caring post-sales produced by Shipup

2:00pm2:30pm
Caring for your customers is more important than ever, yet it’s difficult to genuinely show customers you care in a cost-effective way. In this session, we introduce Jeoffrey Jouannet, expert when it comes to caring for millions of orders per year in seven different languages all while scoring a 77pt NPS. We’ll discuss the ROI that’s not that hard to create just by following some clear KPIs and making sure your customers and employees feel the love!
2:45pm3:15pm
Exhibitor Big Ideas

AI-enabled forecasting, planning, and merchandising for 2021 and beyond produced by Impact Analytics

2:45pm3:15pm
A.I. is disrupting the world today and retail is not untouched. Impact Analytics is enabling retailers to step into the future today. Accurate Store SKU level forecasting by ADA helps mitigate the COVID-19 effects in merchandising. AssortSmart for mapping similar styles using descriptions. Pricing and promo management using PromoSmart. AllocateSmart for automated inventory ordering and allocation. Image based attribute tagging in AttributeSmart.

Enabling a retail renewable enterprise with digital core on SAP produced by Capgemini

2:45pm3:15pm

We combine our Industry Path solution for SAP S/4HANA with surround intelligent technologies, enabling you to become a Retail Renewable Enterprise – a company that’s constantly able to adapt and grow.

Join us to hear Liam Durbin, CIO at T. Marzetti describe their own experience of this approach. The result? Functional improvements every six months, a boost to business, an end to technical debt, and the opportunity to exceed customer expectations, unlock further value, and outpace the competition.

John Waymire

John Waymire

Vice President - North America, Consumer Products & Retail
Capgemini

From the beauty counter to the cloud: The Estée Lauder Companies journey produced by IBM

2:45pm3:15pm

With over 25 brands, The Estée Lauder Companies are supported by hundreds of beauty advisors and customer care agents around the world. When its employees began working from home in March, ELC had to find new ways to connect customers with associates, while still providing a high-touch, personalized experience through these new channels. Learn how ELC  reimagined its in-store engagements to create premier digital experiences, from seamless, direct-to-consumer sales using social media, to troubleshooting customer care and order fulfillment challenges, to ensuring customers can stay connected to their favorite products, wherever and however they shop.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Andrea Chin

Andrea Chin

Executive Director of Global Consumer Care
The Estee Lauder Companies

The need for hyper-personalization in the new retail digital customer journey produced by Twilio

2:45pm3:15pm
The COVID-19 pandemic brought about a new and highly complex set of customer expectations. In this session we will discuss how brands can deliver on the new digital customer shopping journey, and how to offer smooth and seamless shopping experiences. We will unpack how our partners and customers pivoted faster by prioritizing digital communications, and share the best use cases to deliver on convenience and safety.
3:30pm4:30pm
Fun For All

Cooking with celebrity chef Michael Symon sponsored by Medallia

3:30pm4:30pm

Join us for an interactive, family-friendly cooking class with chef Michael Symon.

This is your chance to cook alongside this award-winning chef and restaurateur. Here is a shopping list and recipes, so plan to make a new and tasty dish with family members and fellow retailers.

Friday, January 22

8:00am8:30am
Exhibitor Big Ideas

Salesforce EMEA Lunch and Learn Session: How Picnic delivers seamless retail customer experiences in changing times

8:00am8:30am
Online shopping has grown during the crisis. However, it has also come with challenges such as stockouts, delivery constraints, supply chain bottlenecks. This results in sub-optimal customer experience or loss of revenues to Retailers. It also throws up opportunities such as increased data, which can be leveraged to drive further insights In this session, we speak to the innovative online Netherlands food retailer, Picnic to understand how they have navigated through the crisis, and how they have maintained customer experience throughout.
11:00am11:45am
Keynote Session

Power lunch: Mobilizing and succeeding in volatile times

11:00am11:45am

If 2020 has taught us nothing else, deft leadership shines brightest in times of immense challenge. In successive fireside discussions, attendees will hear from influential female leaders who continue to steward large organizations with resilience and agility through a year of unprecedented change.

In the first discussion, WW President and CEO, Mindy Grossman and The Vitamin Shoppe CEO, Sharon Leite will discuss the new consumer mindset around health, wellness and mental wellbeing as a key driver to consumer engagement. Learn about the common goals between the two companies and how they are serving the wellness needs of a diverse group of consumers in a rapidly evolving retail landscape. 

In the following fireside, Walmart International's President and CEO Judith McKenna will bring a truly unique perspective from her massive scope of responsibility leading more than 6,000 stores and 700,000 associates in 25 countries. Her leadership is illustrated by the swift implementation of Walmart's protocols in China when COVID-19's first wave of infections hit pandemic levels, serving as a blueprint for the U.S. and other countries—making sure associates stayed safe and customers maintained access to food and other essential supplies. The breadth of tangible lessons to be learned from these three powerful leaders is not to be missed.

Glenda McNeal

Glenda McNeal

President, Enterprise Strategic Partnerships
American Express
12:00pm12:30pm
Featured Sessions

Brands leading influencer marketing in 2021

From creator trends to inspired purchases - Inspiring a new purchase journey

12:00pm2:30pm
Networking Event

Virtual Expo

12:00pm2:30pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

1:00pm1:30pm
Featured Sessions

Fashion's digital transformation

The innovation playbook: Driving technological and innovative change within an enterprise

1:45pm2:30pm
Keynote Session

Winning through vertical commerce in today's on-demand world

1:45pm2:30pm
There’s no denying that today’s digital-savvy consumer grapples with more choices at their fingertips than ever before, increasingly looking for instant, on-demand gratification from everything from food to fitness to fan gear. Fanatics, the world’s leader for licensed sports merchandise, has built a revolutionary vertical commerce business model that allows it to super-serve the “in the heat of the moment” demands of today’s consumers with the largest assortment of merchandise for all fans, including a commitment to growing the traditionally underserved women’s team gear category. Fanatics CEO Doug Mack will be joined by Erin Andrews, sports broadcaster and founder of women’s fan gear line WEAR by Erin Andrews, to speak about how Fanatics’ vertical model and innovative merchandising initiatives are unlocking opportunities to enhance the shopping experience through front-to-back innovation, expanding traditional merchandise boundaries through social and digital marketing, and combining fashion and fandom to capture more share of a sports fan’s closet.
Erin Andrews

Erin Andrews

Sports Broadcaster, Entrepreneur, and Founder of WEAR by Erin Andrews
WEAR by Erin Andrews