FORWARD TOGETHER

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Tuesday, January 12

10:45am11:00am
Keynote Session

NRF 2021, Chapter 1: Retail’s resilience and moving forward together

10:45am11:00am
Mike George, NRF Chairman and President and CEO of Qurate Retail Group Inc., opens Chapter 1 of NRF 2021, Retail's Big Show, in a virtual attendee welcome to the world's largest retail event of its kind. George will share his insights about the resilience and importance of this great industry, one that has innovated and stood unified to serve consumers and the economy globally in a time of need. 
11:00am11:45am
Keynote Session

Leading through crisis: A conversation with Secretary Condoleezza Rice

11:00am11:45am
As the United States’ 66th Secretary of State and national security advisor, Dr. Condoleezza Rice pioneered a policy of transformational diplomacy and heralded the formation of new global governments based on democratic principles. Dr. Rice has proven to be a significant leader during a time of unprecedented and tumultuous world affairs, recognized for her courageous efforts to foster worldwide freedoms for all people. In this candid fireside chat, Dr. Rice discusses her faith in America's core values constituting the foundational strength of foreign policy, socioeconomics, education and the empowerment of women. 
 
*This session is off the record and closed to the press.
12:00pm12:30pm
Exhibitor Big Ideas

2021 predictions on the role technology will play in stores produced by SES-imagotag

12:00pm12:30pm
A discussion on the future of retail technology and how COVID-19 changed everything with Keith Mercier, GM Retail and CPG of Microsoft and Philippe Bottine, CEO North America of SES-imagotag, moderated by Chris Walton, CEO and Founder of Omni Talk.

Consumer behavior shifts to online, How to deliver in 2021 produced by Honeywell Safety and Productivity Solutions

12:00pm12:30pm

Right now, there’s an unprecedented opportunity for retailers to deliver the continuity and reliability consumers are craving. While at the same time seizing the chance to engage and inspire both the workforce and the customer.

A discussion with Karen Bomber, Honeywell’s Head of Retail Insights and Miya Knights, Retail Expert and Author, we’ll discuss evolving eCommerce trends and best practices so you can shape your future in 2021. 

Karen Bomber

Karen Bomber

Head of Retail Insights
Honeywell Safety & Productivity Solutions

Customer-driven commerce: How predictive, personalized digital fulfillment capabilities are transforming consumer experiences online and offline produced by Blue Yonder

12:00pm12:30pm
Discover how leading retailers have taken AI / ML from a nascent technology to part of their core operations in under a year, delivering a better customer experiences at new levels of speed, scale and unmatched convenience. Hear from Cheryl Williams, CIO, Wakefern Food Corp, and Hardeep Kharaud, SVP Merchandising & Promotions, Loblaw Companies Limited, how they improved their fulfillment forecast and accuracy, while decreasing out-of-stocks, markdowns and waste, all in the face of a global pandemic.

Let’s get Phygital! Adjusting instore labor and performance models are key produced by StoreForce

12:00pm12:30pm
Join Dave Loat, President of StoreForce, with top executives Cathy Cockerton (Reitmans)  and Jeff Ronald (RW&Co) plus our CEM panel to discuss the evolving role of stores within specialty retail.
Key topics include:
Measuring store success / Measuring Omni Customer Success;
Discuss how COVID-19 has expedited ‘Phygital’ roadmaps regarding labor planning, wage management and in-store operations;
Stores as Markets;
What initiatives are retailers deploying to adapt.
The session will offer a live Q&A to explore these topics further with the audience.
Featured Sessions

Consumer behavior: Making sense of the aftermath of uncertainty

Remapping the customer experience: A reinvention imperative

12:00pm3:00pm
Networking Event

Virtual Expo

12:00pm3:00pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

12:30pm1:00pm
Exhibitor Big Ideas

Salesforce Unlock the Shopper Journey Lunch and Learn Session: From this day forward: How The Knot Worldwide delivers empathetic & personalized customer experiences

12:30pm1:00pm

We all know Weddings are big business. According to The Knot, the annual US wedding spend is $100 billion between the event to jewelry. The Knot serves as a trusted advisor for wedding planning, vendors, registry, and must-have products. By using data to get a 360-degree view of their clients, they can connect and create meaningful experiences that are unique to each couple. 

In this Lunch & Learn, hear how The Knot creates an empathetic and personalized experience through the power of Marketing Cloud.

Rob Garf

Rob Garf

Vice President, Strategy and Insights, Retail and Consumer Goods
Salesforce
1:00pm1:30pm
Exhibitor Big Ideas

Delight your customers with experiences they can count on featuring PVH produced by Cisco

1:00pm1:30pm
Retail agility has enabled PVH brands to keep their consumers engaged, employees connected remotely, and supply chain securely operating faster than ever before. In this session, we’ll look at the great partnership between Cisco and PVH, and the solutions that have supported a quicker time to market during the greatest spike in online demand to date. Be sure to attend all Cisco Big Idea Sessions for a chance to win Yeti giveaways.

How a leading 3PL optimizes fulfillment for online retailers with robot-supported picking produced by Locus Robotics

1:00pm1:30pm

Global retailers rely on Port Logistics Group (PLG), a leading omnichannel third-party logistics (3PL) provider, to fulfill orders on time and in full while continuously improving fulfillment rates despite a strained labor market and explosive eCommerce growth. 

To help meet these expectation PLG deployed Locus Robotics Multi-Bot Fulfillment Solution. Hear firsthand why PLG chose Locus, and how the technology is utilized to improve accuracy, prioritize safety, and increase productivity in a cost-efficient manner while staying ahead of the unpredictable retail landscape. 

How Walgreens builds community through stores that are ready for what’s next produced by Toshiba Global Commerce Solutions

1:00pm1:30pm
Eight million customers interact with Walgreens online and in-store daily. With that volume, what can stores do to be ready while preparing for what’s next? Walgreens, with over 9,000 stores, partnered with Toshiba to keep these stores up and running strong by proactively maintaining over 500,000 devices, allowing Walgreens to focus on improving the health and well-being of the communities they serve. Join us to explore the state of retail and how we proactively maintain stores that adapt and thrive amid circumstances both known and unforeseen.

The cognitive retailer: Smart retail planning produced by Capgemini

1:00pm1:30pm
In today’s current reality, retailers face the same pre-pandemic challenges but now experience new complexities when predicting future demand by consumers. It’s no longer only planning space-aware assortments, it’s consumer-centricity and experience delivery at the intersection of available space, in-demand product and specific locations. Capgemini’s Smart Retail Planner addresses today’s most complex retail challenges: ensuring they sell the products consumers want and meet the consumer wherever they shop. Learn how retailers can leverage data, analytics and AI to deliver the shopping experience of tomorrow.
Vito Labate

Vito Labate

VP and Global Industry Marketing Leader
Capgemini America Inc.
Lindsey Mazza

Lindsey Mazza

Global Consumer Products and Retail Domains Lead
Capgemini
Joyce Chew

Joyce Chew

Smart Retail Planner Delivery Consultant
Capgemini
Equality Lounge

More than a manifesto: Building diversity and inclusion into your product, people and performance

1:00pm1:30pm
Consumers want to know more than a brand's stance toward equality. They want to know what brands are doing to help build diversity and inclusion into their products, people and performance. In this discussion, leaders will show us how to move beyond performative marketing to create real impact.
1:30pm2:00pm
Interactive Discussion Room

AT&T Business interactive discussion: Real talk about retail's accelerated transformation

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Industry growth is on the horizon, and today’s technologies need to support both the new consumer and the expanding retailer. Consumers expect contactless transaction options and curbside pick-up services, and expanding brands need to connect with those shoppers at every opportunity – in store, on mobile, and at home. With the power of a highly reliable, scalable, and secure network, it’s all possible. From safe and efficient shopping experiences to memorable brand interactions, learn how digital solutions can help retailers get on a path to growth.

Michael Colaneri

Michael Colaneri

Vice President, Retail Industry Solutions at AT&T Business
AT&T Inc.

IBM interactive discussion: New operating models - Digitally connecting online and offline retail channels

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

This discussion will focus on how a hybrid-cloud approach can solve retailers and brands most critical challenges like omnichannel fulfillment and more frictionless customer experience. From more efficient pick and pack and curbside pick-up, to deeper personalization at every customer touch, the ability to integrate essential applications running on-prem with other cloud-based applications and data unleashes better customer experience and bottom-line boosting efficiencies. An open, hybrid cloud platform opens the door to increased innovation and automation, reducing time to market, so you can win any customer.

Brian Wilson

NA Cloud Integration Technical Leader for Distribution Market
IBM

Lucidworks interactive discussion: Speaking your guests' language with lululemon

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

lululemon understands that you have to meet customers where they are. Rather than forcing guests to learn their lingo, lululemon leverages guest data to adapt its merchandising to mirror the language of its guests. By using customer signals to inform touch points throughout the journey, guests are provided with the easiest path from discovery to conversion.

Amanda Hanych

Amanda Hanych

Director, Product Management – Search and Discovery
lululemon

McFadyen Digital interactive discussion: Beating Amazon at their own game - Retail marketplace best practices

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Amazon will own 50% of the US ecommerce market in 2021 with over 65% of sales coming from third parties on the Amazon Marketplace. The best way to compete with Amazon is to fight fire with fire, or – in this case – fight marketplace with marketplace.

This interactive session features a discussion of the retail marketplace opportunity, how to build a quality seller network, what’s working for existing marketplace operators, and why 46% of online retailers will consider merging fulfillment networks to compete with Amazon.

Microsoft interactive discussion: What does data and AI mean to you in your organization?

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Microsoft truly believes that data is the oxygen in the next era of retail. Older systems that generate or trap data make it hard to find new ways to know your customers, empower your employees, optimize your intelligent supply chain, and ultimately, reimagine retail.

So, what do data and AI mean to you in your organization? Join us to discuss ways in which retailers can realize the true value of data by enriching core business process and turning data in actionable insights.

Stibo Systems interactive discussion: Data transparency: Why the future of retail depends on it

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

You’ve seen the numbers - 90 percent of all data was created in the past two years. So, what’s next? How do you create value from mountains of data scattered across increasingly complex, disconnected systems? What role does data - about products, customers, suppliers, locations - play in digital transformation, or addressing evolving customer needs?

In this session, we’ll discuss data transparency and how making data accurate, visible and available everywhere became critical to winning customers across channels. And, why the future of retail depends on it.

Brian Cluster

Brian Cluster

Industry Strategy Director, Retail and CPG
Stibo Systems

Zebra interactive discussion: Maximizing associate productivity in today’s on-demand economy - A fireside chat with Zebra's CTO

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Learn how to create an intelligent collaboration network by enabling your associates to be visible, connected and optimally utilized. Sit down with Zebra’s Chief Technology Officer, Tom Bianculli, to discuss how to improve associate communication, increase labor efficiency and convert insights into actions.

Key topics to discuss include:

  • intelligent workload optimization
  • AI powered forecasting
  • prescriptive task management
  • enhanced associate engagement and communication

Join this session to discuss how to unify the frontline worker experience and optimize actions at the edge.

1:45pm2:15pm
Featured Sessions

Economic outlook: Truths and consequences

How Google is helping retailers transform the shopping journey

2:00pm2:30pm
Exhibitor Big Ideas

How Zulily transformed SMS marketing into a platform for discovery and two-way interactions produced by Attentive

2:00pm2:30pm
The vast majority of Zulily customers complete their purchase via a mobile device. To optimize the mobile experience to reach its customers at the right time, on the right channel, with the right message, investment in SMS helped the brand to create “stickier” content to drive discovery. In this session, you’ll hear how Zulily leveraged personalized text messaging powered by Attentive to build deeper, more personalized, and lasting connections with their customers - in addition to offering exclusive deals and sneak peeks.

The connected customer journey and optimizing store operations with Samsung displays produced by Samsung Electronics America

2:00pm2:30pm
Retail has been evolving as the age of .com has become the dominate force in the market.  The global pandemic pushed retailers to reexamine the customer journey and turn to technology to drive innovation and operational efficiency.  Join Samsung’s Parrish Chapman and the Founder and CEO of Consumers in Motion Group, Dan Hodges, for a deep dive into how retailers are merging the online and offline shoppers journey and how a sound content management strategy can increase a retailer’s overall ROI.

The future of data management in a cookie-less world produced by Adobe

2:00pm2:30pm

Retailers need to solve the problems of disparate data and disconnected journeys, and these challenges only get more difficult as we march towards a cookie-less future. Alongside a growing number of customer touchpoints, marketers must also solve for a growing number of disparate identifiers and data sources to build their view of the customer. 

Join us in this Big Ideas session that addresses the challenges and solutions to better understanding your customer. Learn how Adobe’s Real-time CDP provides an integrated, robust solution for future-proofed data strategies across every stage of the customer journey.

The future of digital: Engaging customers beyond the buy button produced by Salesforce

2:00pm2:30pm

Today’s all-digital customer has never had more channels or brands to shop from. And as a result, nearly half of consumers are moving away from retailers they know and love to shop new brands and stores. As a digital leader, it’s time to rethink how you engage with your customers beyond the buy button. 

Join Salesforce Digital 360 and JC Johnson, Sally Beauty’s Group VP of Digital Strategy and Innovation as we announce new product innovations and discuss how retailers can create lifelong customer relationships.

JC Johnson

JC Johnson

Group VP, Digital Strategy and Innovation
Sally Beauty
2:45pm3:15pm
Exhibitor Big Ideas

AutoZone’s road to optimization: Improving labor scheduling and reducing labor cost produced by Reflexis Systems, Inc.

2:45pm3:15pm
Discover how AutoZone, a leading auto parts retailer with over 6,000 stores, improved labor compliance and optimized labor scheduling by implementing intelligent workforce management across all stores.
Tom Newbern, Executive Vice President of Store Operations at AutoZone, will discuss how they:
- Saved $100 million in labor costs using one system for time and attendance and labor scheduling
- Improved the accuracy of labor forecasts with a clear understanding of drivers
- Addressed safety and labor challenges during the COVID-19 pandemic
Kevin Tapscott

Kevin Tapscott

VP, Solution Consulting, Americas
Reflexis, now a part of Zebra Technologies

Brand awareness to brand love: Ulta Beauty advances next-gen personalization and loyalty produced by SAS

2:45pm3:15pm
Now more than ever, brands must shift from transactional to meaningful connections to cultivate brand love and long-term loyalty. With more than 30 million members in its Ultamate Rewards program, Ulta Beauty leverages data to curate content and tailor experiences to help beauty enthusiasts navigate more than 500 brands and 25,000 products in-store and online. Ulta Beauty’s mission is to bring beautiful possibilities to life and in accelerating personalization strategies with analytics, they are meaningfully living the mission. Learn how Ulta Beauty transforms data into valuable insights to fuel unique, enduring experiences for existing and new guests.

How customer experience has become the driving force for businesses to persevere through the pandemic produced by HappyOrNot

2:45pm3:15pm
Customer habits and behaviors have changed rapidly over the past few months. The pandemic has forced retailers to modify strategies and plans  -  some retailers have been forced into survival mode, some have had to invest heavily in e-commerce, and some are focusing on the customer experience. It is now more important than ever to focus on your customer. In this 30-minute discussion, the conversation centers around how the customer experience has become the driving force for businesses to persevere through the pandemic. 

The future of customer loyalty: Connected, personalized experiences produced by Salesforce

2:45pm3:15pm

What drives customer loyalty? Our Trailblazers and Salesforce leaders share their thoughts on the future of loyalty. Learn how our Trailblazers rethought their Loyalty program to connect to shoppers and how Loyalty can be at the center of your customer experience.

Join us as we discuss:
Evolving loyalty beyond traditional earn & burn
The importance of personalization and experiential programs
Creating a connected ecosystem as a key component of successful loyalty strategies
How to build meaningful relationships with their customers through connected, personalized experiences

Matt Marcotte

Matt Marcotte

Global SVP, Retail & Consumer Goods Go to Market
Salesforce
Maria Humphrey

Maria Humphrey

Sr. Director, Retail & CG Global Scale and Strategic Programs
Salesforce
Doug Glazer

Doug Glazer

Sr. Director, Customer Loyalty and Gift Cards
Fanatics
3:30pm4:00pm
Fun For All

Opening Day Concert sponsored by Salesforce: Robin Thicke

3:30pm4:00pm
All attendees are invited to this can’t-miss performance by musician, singer and songwriter Robin Thicke. Watch the GRAMMY-nominated artist perform some of his biggest hits!