FORWARD TOGETHER

Print Agenda

Tuesday, January 19

11:00am11:45am
Keynote Session

Creature comforts: Serving consumers’ desire for life’s simple pleasures

11:00am11:45am

What brings consumers comfort these days? Chances are most would say one of two things – food and pets. Each category is formidable in its own right, but during times of mandated social distancing and “bubble life,” consumers are drawn to the cozy warmth of their furry friends and the contentment of a great burger and smooth shake.

In successive fireside chats, the CEO of leading online pet retailer Chewy, and and iconic drive-in eatery Sonic will share their stories of recent successes and the challenges they have seen along the way. Chewy CEO Sumit Singh will discuss how his company has elevated its offerings to pet-parent fans, creating meaningful connections and increasing online engagement year over year. Chewy is not just an e-tailer-- rather it's an experience-led company, constantly inventing new ways to surprise and delight its customers.

In the following discussion, Sonic Drive-In president Claudia San Pedro will provide insights about how the world’s largest drive-in QSR franchiser positioned itself as an oasis for its guests at a time when dining inside restaurants became a health risk, leveraging a framework that is consumer-led, data-driven and operator-focused.

Bob Safian

Bob Safian

Founder and Editor-in-Chief
The Flux Group
12:00pm12:30pm
Exhibitor Big Ideas

4 Steps to creating an online experience that rivals in-store produced by Gladly Software Inc.

12:00pm12:30pm
With stores closing, the fear of shopping in crowds increasing, and consumers choosing to shop online, our retail experiences are bound to change. While providing your customers with an easy, effortless experience can feel like a challenge even in the best of times, not all is lost! If you’re prepared and informed, you can still create that excellent customer experience online. Here are 4 steps to create a memorable online experience for your customers.

Blockchain fuels trust and transparency for consumers produced by IBM

12:00pm12:30pm

Learn how visionary companies are leveraging the trust and transparency of blockchain to engage consumers in an increasingly competitive market.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Raj Rao

Raj Rao

General Manager, Distribution, Industry Platforms
IBM

Jose Antonio Camposano

Executive President
National Chamber of Aquaculture of Ecuador, Sustainable Shrimp Partnership

Boost your on-shelf availability with Captana produced by SES-imagotag

12:00pm12:30pm
Shelf monitoring and stockouts are more than ever a key topic for physical stores and brands. Captana is a new solution launched and developed by SES-imagotag. With its leading-edge computer vision and AI technology, it enables any store to monitor what’s happening on shelves, in real-time. By leveraging the store’s existing IoT infrastructure, Captana, through wireless shelf-edge minicameras, ensures a fast ROI and a greatly improved on-shelf availability. This session features Michael Unmüssig, CMO of SES-imagotag and Oliver Grob, Chief Director Digital Transformation of SAP.
Loic Oumier

Loic Oumier

EVP, Marketing and Communications
SES-imagotag

Burton Snowboards and Ariat International successfully navigate through the pandemic produced by Infor

12:00pm12:30pm
Change is not new to retail.  What is new, is the acceleration with which we were propelled into it. While many retailers have been slow to change, innovative retailers like Burton Snowboards and Ariat International are ones who recognized how digital transformation allows for accurate, rapid data collection and analysis, new strategy implementation, and the ability to pivot executional needs in any situation. By doing so, Burton Snowboards and Ariat International remain connected to the customer and continue to create customer loyalty. 
Featured Sessions

How sustainability is changing the retail landscape

Retail’s hard reset: How cataclysmic events accelerate trends, transformation and innovation

12:00pm3:00pm
Networking Event

Virtual Expo

12:00pm3:00pm

Retail's greatest technology marketplace returns in a virtual format, giving you the opportunity to build new partnerships, explore the latest tech and discover the solutions that will help your business succeed.

The NRF 2021 - Chapter 1 Expo allows you to navigate hundreds of exhibitors by company name or product category, so you can easily find the next big thing before it's big!

12:30pm1:00pm
Exhibitor Big Ideas

Salesforce Unlock the Shopper Journey Lunch and Learn Session: How digital service has transformed consumer engagement

12:30pm1:00pm
Digital Service is transforming the way retailers engage with their customers. Organizations are amplifying their outbound marketing campaigns and driving their customers to digital properties where ecommerce is taking off at rates never seen. This dramatic increase in marketing, sales, and commerce has resulted in a significant uptick in customer enquiries. How do organizations manage through a digital-first transformation? Join Rob Garf as he moderates a discussion with Steve Dennis and Tyson Brown.
Rob Garf

Rob Garf

Vice President, Strategy and Insights, Retail and Consumer Goods
Salesforce
Tyson Brown

Tyson Brown

Area Vice President, Service Cloud Sales
Salesforce
1:00pm1:30pm
Exhibitor Big Ideas

5 Steps to implementing mobile robots in your operations produced by Koerber Supply Chain Software

1:00pm1:30pm
Autonomous mobile robots (AMRs) have demonstrated their value for order fulfillment and warehouse applications in recent years. But what steps do you take to implement mobile robots in your own operations? In this session, learn how evo, a leading online retailer of outdoor gear, determined AMR’s were right for their operations with the help of supply chain software leader, Körber. Take a deep dive into what operational challenges evo was looking to solve, how they evaluated AMR solutions, and what immediate value they have seen since implementation. 
Richard Stewart

Richard Stewart

SVP, Professional Services and Account Management
Koerber Supply Chain

Create meaningful community impact with connected retail operations featuring The Co-operative Group produced by Cisco

1:00pm1:30pm
Delivering the goods that customers need to keep communities thriving has been the focus for Co-op for over 175 years. From network visibility to distribution center management and application experiences, tune in to see how The Co-operative Group’s partnership with Cisco has enabled greater connected retail operations, and helped communities when it matters most. Be sure to attend all the Cisco Big Ideas Sessions for a chance to win Yeti giveaways.
Andrew Hough

Andrew Hough

Head of Retail IT - Stores & Operations
The Co-operative Group

Data-driven retail trends: What the 2020 holidays taught us about offline retail in 2021 produced by Placer.ai

1:00pm1:30pm
In this session, we leverage location analytics to reveal the state of offline retail’s recovery, and the key trends that will define success in 2021. From the strategies driving performance for top retail chains to the resiliency of malls and the rise of outdoor shopping centers, we will break down the most important shifts in consumer behavior and visitation patterns.

Innovation at scale in the retail sector with Bestseller produced by IBM

1:00pm1:30pm

Join this session and hear from international fashion company Bestseller, which leveraged the IBM Garage to create Fabric.ai, an AI-based tool to better forecast sales, improve sell-through rates and reduce waste from clothing that does not sell. Learn how retailers can generate ideas 10x faster, release 6x as many innovations, and triple their speed to market with a proven methodology, technology and industry expertise to quickly develop and deploy maximum-impact solutions and push towards full-scale digital transformation.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Ranjan Sharma

Ranjan Sharma

CIO and Head of SCM, Captive eCommerce & QA
Bestseller India
Cathy Reese

Cathy Reese

IBM Services Practice Leader, Advanced Analytics
IBM
Equality Lounge

2020's most creative retail campaigns for equality

1:00pm1:30pm

There has been a huge shift in consumers demanding that brands take a stance on key social issues — namely equality. Marketers and brands across the globe are working overtime to figure out how to communicate this effectively. In this conversation, we’ll draw lessons and insights from this year's most creative retail campaigns and advertisements that drove home the message of equality and inspired people to act.

1:30pm2:00pm
Interactive Discussion Room

Alteryx interactive discussion: Emerging retail leaders post COVID-19 shutdown with Signet Jewelers

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

When the COVID-19 pandemic came in March, Signet Jewelers closed all its North American locations. A few months later they were back in business—and prepared for the transition.

They used data to help drive the decision; Brian Strickland, VP of Enterprise Analytics at Signet Jewelers will share how they analyzed market readiness, employee safety, customer needs, and more to create a strategic plan for re-opening.

Thanks to their digital first approach, use of advanced analytics and strategic reopening strategy, Signet Jewelers saw 15% growth in Q3 2020.

Aruba, a Hewlett Packard Enterprise company interactive discussion: How to create hyper-aware stores for enhanced experiences and better outcomes

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

In today’s increasingly competitive environment, savvy retailers like Tractor Supply Company and H-E-B are creating hyper-aware stores – leveraging their networks to do more than connect devices and secure payment data. Edge IoT devices such as sensors, cameras, and voice communicators, combined with context such as location and identity, can provide real-time insights to understand space utilization, improve customer experiences, and drive better store operations. Join Tractor Supply, H-E-B, and Aruba to learn how you can begin making the transition to hyper-aware. US and Canada retailers will receive a $50 DoorDash gift card for attending!

Tim Vanevenhoven

Tim Vanevenhoven

Director, Business Development and Strategic Partnerships
Aruba, a Hewlett Packard Enterprise company

BigCommerce interactive discussion: Maximizing business agility with innovative technology

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Even with a vaccine, we’ll be feeling the pandemic’s impact across the 2021 landscape. In this session, we’ll talk about the where, why and how of shopping today, and how retailers can stay agile to meet shoppers’ omnichannel needs. The strongest omnichannel strategy has to hold up inside the business as much as outside. That means orchestration of data and systems to keep all the parts of your business seamlessly connected. It’s time for technology to take its seat at the strategy table.

Medallia interactive discussion: How employee experience impacts your bottom line

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

The value of retail’s in-store associates is growing considerably during these ever-changing times. Research shows that positive experiences with employees not only improve consumer’s overall shopping experience but inspires them to visit more frequently and spend more with the brand. With success or failure so heavily tied to how well frontline employees engage with customers, retailers that invest in employees will reap dividends. Join this interactive session to learn how to implement a winning employee experience strategy for retail.

Merkle interactive discussion: Capitalizing on the growth of eRetail

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Over the past 18-24 months, there has been a surge in Retail Media Networks (RMNs) with retailers looking to maximize the use of first-party data, personalize experiences, build a new revenue stream and innovate across an evolving retail landscape.

Join this interactive session to learn about:

  • The evolving landscape and how retailers should adapt to be successful
  • The role of the retail media network
  • The challenges retailers face and how organizations can scale their co-op or digital media offering
  • The importance of partnership with CPGs, technology and platform partners

Planalytics interactive discussion: Forecasting and managing 2021 performance without meaningful comps

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

As a path out of the pandemic emerges, so too do the prospects for returning to more normal sales trends and operations. COVID-19 has created long-term impacts, but retailers also face a more immediate challenge: How do we gauge performance and plan ahead without meaningful comps? Coming off a year where consumer buying behavior changed so dramatically makes this difficult, but there are COVID-19-proof demand signals - such as weather - that retailers are using to clearly evaluate results and identify opportunities for sales growth.

Evan Gold

Evan Gold

Executive Vice President
Planalytics Inc.

Salesforce interactive discussion: Transform retail operations faster with connected systems and real-time data

1:30pm2:00pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Shoppers are embracing digital shopping platforms faster than ever before and expect real-time engagement via every channel. Hear directly from global retailer Sally Beauty to learn how they were able to quickly pivot their operations to deliver a superior online shopper experience.

  • Hear about their ship-from-store and BOPIS strategy
  • Discover the steps they took to shift their B2B and B2C business online
  • Understand the importance of connected systems and APIs to their retail operations
1:45pm2:15pm
Featured Sessions

Is your last-mile strategy up to the challenge?

Pivoting with purpose: Lessons from DTC brands

2:00pm2:30pm
Exhibitor Big Ideas

4 ways to power touchless retail with text messaging produced by Podium

2:00pm2:30pm

A lot has changed for bricks-and-mortar retail this year. Retailers have been forced to undergo digital transformation overnight in order to stay connected with customers.
And marketing leaders have been tasked with finding new ways to acquire new customers at lower costs all while growing loyalty and transacting 100% digitally.

In a mobile-first world, one thing is certain: convenience wins. In fact, 86% of consumers expect even MORE convenient experiences with retailers when the pandemic ends.

Join this session to learn four specific ways retailers can provide a modern and touchless experience through 1:1 messaging. We’ll explore use cases and examples from real-life brands.

You’ll learn:

  • Why texting matters to consumers and enterprises now more than ever
  • The connection between mobile search, online reputation, and revenue
  • How to leverage conversational commerce to deliver contactless experiences and win more customers at scale
Katie Osberg

Katie Osberg

Global Retail Partnerships Lead, Business Communications
Google

Driving the digital transformation superhighway produced by Fiserv

2:00pm2:30pm
In order to support the blended shopping models that consumers expect today (such as BOPIS, curbside, scan and go, etc.), merchants need to ensure their integrated payments platforms are prepared to handle the increased volume and accept different forms of payment. Fiserv has worked with their clients to accelerate their digital transformation adoption rate, helping merchants meet demands and provide their customers ease of payment in a variety of ways. 

The future of analytics: Starbucks and Tableau - Adapting to drive innovation and connection produced by Salesforce

2:00pm2:30pm

From accelerating business transformation to doubling down on what sets the brand apart, Starbucks relies on analytics to drive innovation and impact. And in a time when disconnection hit critical mass, Starbucks turned to analytics to find opportunities for human connection. 

Join Starbucks VP of Architecture, Data & Analytics Technology, Rajesh Naidu and Tableau CTO Andrew Beers to learn more about how Starbucks has enhanced organizational adaptability through analytics. And hear what they’re most excited about—and what concerns them - when they consider the future of analytics. 

Rajesh Naidu

Rajesh Naidu

Vice President Enterprise Data & Analytics Technology, Enterprise Architecture & Emerging Technology
Starbucks

The future of retail is all about always-on, everywhere support: Fireside chat with Zendesk and Birchbox produced by Zendesk

2:00pm2:30pm
Businesses need to meet customers wherever they are today - on any channel- to ensure great experiences, across their entire customer journey hear firsthand from Teresa Anania, Vice President of Customer Experience, Zendesk and Leanna Nazzisi- Birchbox- Sr. Manager, Customer Operations & Communications as they discuss support everywhere for 2021 and beyond! 
2:45pm3:15pm
Exhibitor Big Ideas

How forward thinking retailers are responding to COVID-19 with Microsoft Business applications implemented by IBM produced by IBM

2:45pm3:15pm

COVID-19 has shifted consumer behaviors in significant and unexpected ways. That creates challenges or opportunities, depending on how you respond. Learn how forward thinking retailers are responding to COVID-19 with data insights, enhanced customer experiences and innovation. 

This session is ideal for retail leaders and IT and Customer Experience decision makers at retailers of all sizes.

When you interact with IBM, this serves as your authorization to NRF or its vendor to provide your contact information to IBM in order for IBM to follow up on your interaction. IBM’s use of your contact information is governed by the IBM Privacy Policy.

 

Chuck Schaeffer

Business Sales & Delivery Executive, Microsoft Dynamics ERP & CRM
IBM

Scaling up in the last mile: Meeting demand for more produced by Bringg

2:45pm3:15pm

Explosive demand for last-mile convenience, safety and low-cost delivery are challenging every brand, retailer and logistics provider. This session will explore the strategies and technologies innovators are deploying to not just survive the new normal, but thrive. 

Attendees will learn how retailers, delivery providers and CPG and D2C brands are scaling up their business and introducing new consumer-direct growth channels.

Omer Waysman

Omer Waysman

Director, Global eCommerce & Business Development
DANONE

Taking supplier collaboration to the next level produced by SPS Commerce

2:45pm3:15pm
Retailer and distributor executives will share how they recently enhanced their supplier collaboration to boost inventory efficiencies, keep e-commerce orders on track and have visibility. Learn about their strategy, the impact it had online and in-store, and how it enhanced the customer experience. They’ll walk you through what the supplier onboarding process was like, and how their initiatives are influencing their business. Join SPS Commerce, Verishop and Wasserstrom Restaurant Supply to hear advice you can use to better adapt to whatever comes in 2021.
Matt Terry

Matt Terry

Chief Logistics & People Officer
Verishop, Inc

The future of retail is here: Explore how quantum-inspired optimization delivers results for retailers produced by Fujitsu

2:45pm3:15pm
The acceleration of digital commerce during the pandemic is expected to forever change shopper behaviors, causing retailers to operate in a much more complex and unpredictable omni-channel engagement and supply chain environment.  In this session, Fujitsu will introduce our world-class optimization solution, Digital Annealer, a real-time, scalable innovation for solving your most complex business challenges.  The Digital Annealer brings Quantum Computing benefits and technology to your board room by solving problems conventional computing cannot.  Learn how other large companies are benefiting from this leading-edge technology.
3:30pm4:00pm
Fun For All

Opening concert replay sponsored by Salesforce: Robin Thicke

3:30pm4:00pm
If you missed this concert on opening day or want to see it again, you are invited to view an encore presentation of the NRF 2021 opening day concert by musician, singer and songwriter Robin Thicke. Watch the GRAMMY-nominated artist perform some of his biggest hits!