Choose your pass type
Here’s an easy breakdown of the pass types you can get for NRF 2021: Retail’s Big Show – Chapter 1.
Full Conference Pass
A Full Conference Pass includes access to all Keynote, Feature and Exhibitor Big Ideas sessions, networking programs and the virtual Expo.
Retail Expo Pass
The Retail Expo Pass includes access to the virtual Expo, Exhibitor Big Ideas (exhibitor-led sessions) and numerous networking programs.
Registration Assistance
Need help or want more information? The NRF 2021 team can answer questions about pricing, membership and more.
NRF 2021 – Chapter 1 Registration Rates
These rates only apply to NRF 2021: Retail’s Big Show – Chapter 1.
Registration for NRF 2021 – Chapter 2 will open in late October and requires a separate registration.
NRF Member Rates
Full Conference Pass
- Early rate by 11/18/2020 - $295
- Advance rate by 01/06/2021 - $395
- Standard rate after 01/07/2021 - $595
NRF On Demand allows members to view 75+ hours of recorded retail content from past events like the NRF Retail Leadership Series, Operation Open Doors webinars and more.
Non-Member Rates
Full Conference Pass
- Early rate by 11/18/2020 - $395
- Advance rate by 01/06/2021 - $495
- Standard rate after 01/07/2021 - $695
Join the world’s largest retail trade association. NRF memberships are available for retailers, industry partners, universities and their students and FIRA members.
Retail Expo Rates
Retail Expo Pass
- Claim your pass by 01/06/2021 - FREE
- Standard rate after 01/07/2021 - $195
Retail Expo rates are the same for NRF Members and Non-Members.
Retail Expo Pass is available only to retailers and select business types.
Retailers, drug and convenience retailers, grocers, CPGs, consumer services, venture capitalists, holding firms and private investment firms are eligible for the Retail Expo Pass.
Unemployed Rates
Full Conference Pass
- Early rate by 11/18/2020 - $395
- Advance rate by 01/06/2021 - $495
- Standard rate after 01/07/2021 - $695
Due to the COVID-19 pandemic, many retail professionals have lost their jobs. NRF is offering a special full conference pass rate to those that have been affected or are between opportunities.
Educator Rates
Full Conference Pass
Press
Full Conference Pass
Registration Assistance
Terms & Conditions
Additional Fees
Cancellation & Refunds
All cancellation requests must be made in writing to NRF21@experient-inc.com. Requests received by January 6, 2020, will receive a full refund. No refunds for requests received after January 7, 2021, regardless of when the registration is received. Non-attendance does not constitute cancellation.
Substitutions
All requests for substitutions must be made in writing to NRF21@experient-inc.com and cannot be made once you have checked into the event or sub-event.
Important Note
NRF has learned that some exhibitors recently received emails stating that NRF 2021 – Chapter 1 attendee lists are available for sale. These emails and the attendee lists referenced in them are not validated, authorized or issued by NRF. NRF does not and has NEVER sold or rented attendee information. With today’s technology and algorithm capabilities, stopping list solicitations has been considerably difficult, if not impossible. We strongly recommend not purchasing unauthorized attendee lists and not sharing credit card information for this purpose. At your discretion, feel free to forward solicitors’ contact information (company names, individual names, addresses and phone numbers) to NRF at meetingops@nrf.com to assist with our efforts to address this.
Need Help Registering?
The NRF 2021: Retail’s Big Show – Chapter 1 Concierge can answer questions about pricing. Send us an email at NRF21@experient-inc.com and provide your company name, company address and website.
International Assistance
We have prepared additional information to assist international attendees in registering for NRF 2021 – Chapter 1. Please contact NRF21@experient-inc.com with questions.
Membership
NRF membership has its privileges. Learn more about the benefits of retail and non-retail membership.
Questions about Membership?
For questions about NRF Membership, please contact membershipinfo@nrf.com.
Sign Up for Chapter 2
NRF 2021: Retail’s Big Show - Chapter 2
NRF 2021 - Chapter 2, the in-person conference and Expo, will take place June 6-8, 2021, at the Jacob Javits Convention Center in New York City and will convene industry leaders to exchange visionary ideas, build partnerships and experience the newest technology.