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Choose your pass type

Here’s an easy breakdown of the pass types you can get for NRF 2021: Retail’s Big Show – Chapter 1. Please note that all sessions and exhibitor materials will be available to registered attendees on-demand on through February 21.

Full Conference Pass

A Full Conference Pass includes access to all Keynote, Feature and Exhibitor Big Ideas sessions, networking programs and the virtual Expo.

Retail Expo Pass

The Retail Expo Pass includes access to the virtual Expo, Exhibitor Big Ideas (exhibitor-led sessions) and numerous networking programs.


Registration Assistance

Need help or want more information? The NRF 2021 team can answer questions about pricing, membership and more.

NRF 2021 – Chapter 1 Registration Rates

These rates only apply to NRF 2021: Retail’s Big Show – Chapter 1.

Retailers, food retailers and industry partners with business-to-business or relationships with retailers, such as suppliers, consultants, wholesalers, CPGs, analysts and media are welcome to register. This virtual event is also opened to Educators and those unemployed because of COVID-19. NRF requires all retail businesses meet its definition of a retail establishment.
Before you register, make sure you meet our virtual event technical requirements.

IMPORTANT NOTICE: In order to qualify a company as a retailer, your registration order may take up to 30 minutes process.


NRF Member Rates

Full Conference Pass

Individual (rate per person)
  • Standard rate after 01/07/2021 - $595
Members can also access NRF On Demand.
NRF On Demand allows members to view 75+ hours of recorded retail content from past events like the NRF Retail Leadership Series, Operation Open Doors webinars and more.

Non-Member Rates

Full Conference Pass

Individual (rate per person)
  • Standard rate after 01/07/2021 - $695
Become an NRF Member.
Join the world’s largest retail trade association. NRF memberships are available for retailers, industry partners, universities and their students and FIRA members.

Retail Expo Rates

Retail Expo Pass

Individual (rate per person)
  • Standard rate after 01/07/2021 - $195

Retail Expo rates are the same for NRF Members and Non-Members.
Retail Expo Pass is available only to retailers and select business types.

NRF Retail Expo Pass is open to the following:
Retailers, drug and convenience retailers, grocers, CPGs, consumer services, venture capitalists, holding firms and private investment firms are eligible for the Retail Expo Pass.

Unemployed Rates

Full Conference Pass

Individual (rate per person)
  • Standard rate after 01/07/2021 - $695
NRF Understands.
Due to the COVID-19 pandemic, many retail professionals have lost their jobs. NRF is offering a special full conference pass rate to those that have been affected or are between opportunities.

Educator Rates

Full Conference Pass

Individual (rate per person)
  • Educator Member - $295
  • Educator Non-Member - $395
To register as an educator, your primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school. All Educator registrations are subject to verification.


Full Conference Pass

  • Approved or Verified Press - FREE
To register as press, you must be a working member of the news media (editorial). All Press registrations are subject to verification. Please review NRF’s media accreditation policy in our media resource center before applying for a press pass. For questions about Press registration, please contact

Invite Your Network


Registration Assistance

Terms & Conditions

Additional Fees

Cancellation & Refunds
All cancellation requests must be made in writing to Requests received by January 6, 2020, will receive a full refund. No refunds for requests received after January 7, 2021, regardless of when the registration is received. Non-attendance does not constitute cancellation.

All requests for substitutions must be made in writing to and cannot be made once you have checked into the event or sub-event.

NOTE: No one under the age of 18 is permitted to attend any part of the event under any circumstances.

Important Note

NRF has learned that some exhibitors recently received emails stating that NRF 2021 – Chapter 1 attendee lists are available for sale. These emails and the attendee lists referenced in them are not validated, authorized or issued by NRF. NRF does not and has NEVER sold or rented attendee information. With today’s technology and algorithm capabilities, stopping list solicitations has been considerably difficult, if not impossible. We strongly recommend not purchasing unauthorized attendee lists and not sharing credit card information for this purpose. At your discretion, feel free to forward solicitors’ contact information (company names, individual names, addresses and phone numbers) to NRF at to assist with our efforts to address this.

Need Help Registering?

The NRF 2021: Retail’s Big Show – Chapter 1 Concierge can answer questions about pricing. Send us an email at and provide your company name, company address and website.

International Assistance

We have prepared additional information to assist international attendees in registering for NRF 2021 – Chapter 1. Please contact with questions.


NRF membership has its privileges. Learn more about the benefits of retail and non-retail membership.

Questions about Membership?
For questions about NRF Membership, please contact

Sign Up for Chapter 2

NRF 2021: Retail’s Big Show - Chapter 2
NRF 2021 - Chapter 2, the in-person conference and Expo, will take place June 6-8, 2021, at the Jacob Javits Convention Center in New York City and will convene industry leaders to exchange visionary ideas, build partnerships and experience the newest technology.

Virtual Conference bag