From the beauty counter to the cloud: The Estée Lauder Companies journey produced by IBM

January 21
2:45 pm3:15 pm

With over 25 brands, The Estée Lauder Companies are supported by hundreds of beauty advisors and customer care agents around the world. When its employees began working from home in March, ELC had to find new ways to connect customers with associates, while still providing a high-touch, personalized experience through these new channels. Learn how ELC  reimagined its in-store engagements to create premier digital experiences, from seamless, direct-to-consumer sales using social media, to troubleshooting customer care and order fulfillment challenges, to ensuring customers can stay connected to their favorite products, wherever and however they shop.

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Andrea Chin

Andrea Chin

Executive Director of Global Consumer Care
The Estee Lauder Companies

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