Brand awareness to brand love: Ulta Beauty advances next-gen personalization and loyalty produced by SAS

January 12
2:45 pm3:15 pm
Now more than ever, brands must shift from transactional to meaningful connections to cultivate brand love and long-term loyalty. With more than 30 million members in its Ultamate Rewards program, Ulta Beauty leverages data to curate content and tailor experiences to help beauty enthusiasts navigate more than 500 brands and 25,000 products in-store and online. Ulta Beauty’s mission is to bring beautiful possibilities to life and in accelerating personalization strategies with analytics, they are meaningfully living the mission. Learn how Ulta Beauty transforms data into valuable insights to fuel unique, enduring experiences for existing and new guests.

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