January 2212:00 pm–12:30 pm
The course of events in 2020 has had a dramatic impact on how brands have gone to market, none more so than through influencer marketing. With customers questioning the authenticity and ethnic representation of brand ambassadors and brands challenging the ROI on this investment, this session provides insight from businesses who have put influencer marketing at their core of their marketing operations. Parade is a young New York based underwear brand that has championed over-sized model since its inception. NA-KD is a fast growing Scandinavian fashion brand, whose phenomenal success has been built on its influencer marketing based data modelling. The session moderated by Business of Fashion's Lauren Sherman, will evaluate lessons learned during the pandemic and how this has influenced influencer marketing strategy for the year ahead.