January 1912:00 pm–12:30 pm
Change is not new to retail. What is new, is the acceleration with which we were propelled into it. While many retailers have been slow to change, innovative retailers like Burton Snowboards and Ariat International are ones who recognized how digital transformation allows for accurate, rapid data collection and analysis, new strategy implementation, and the ability to pivot executional needs in any situation. By doing so, Burton Snowboards and Ariat International remain connected to the customer and continue to create customer loyalty.