Consumer behavior: Making sense of the aftermath of uncertainty

January 12
12:00 pm12:30 pm
The only thing we know for certain is that our customers are uncertain. Preliminary research shows that the collective consumer sentiment is shifting weekly and we are struggling as a society with our level of precautionary measures, our patience for staying at home and our fear of contracting the virus. We want to reverse the clock and go back to what was "normal" but that's not an option right now. And all of this is affecting how we shop, where we shop and what we are shopping for. Andrea Bell, WGSN's Director of Insight reveals the up-to-the-moment underpinnings of consumer sentiment that's driving our behavior.