FORWARD TOGETHER

Creature comforts: Serving consumers’ desire for life’s simple pleasures

Tuesday
January 19
11:00 am11:45 am

What brings consumers comfort these days? Chances are most would say one of two things – food and pets. Each category is formidable in its own right, but during times of mandated social distancing and “bubble life,” consumers are drawn to the cozy warmth of their furry friends and the contentment of a great burger and smooth shake.

In successive fireside chats, the CEO of leading online pet retailer Chewy, and and iconic drive-in eatery Sonic will share their stories of recent successes and the challenges they have seen along the way. Chewy CEO Sumit Singh will discuss how his company has elevated its offerings to pet-parent fans, creating meaningful connections and increasing online engagement year over year. Chewy is not just an e-tailer-- rather it's an experience-led company, constantly inventing new ways to surprise and delight its customers.

In the following discussion, Sonic Drive-In president Claudia San Pedro will provide insights about how the world’s largest drive-in QSR franchiser positioned itself as an oasis for its guests at a time when dining inside restaurants became a health risk, leveraging a framework that is consumer-led, data-driven and operator-focused.

Bob Safian

Bob Safian

Founder and Editor-in-Chief
The Flux Group