January 1312:00 pm–12:30 pm
For years, companies have viewed digital marketplaces in largely transactional terms, as channels to sell products, not to deliver brand experiences. The lines between marketing and transactional channels are blurring, and more and more consumers are jumping to online marketplaces as the primary channel for brand and product discovery. In this Big Ideas session, we will explore how digital native brands are focused on creating interactive content that combines buying convenience with creative storytelling. Welcome to the era of the product experience page (PXP).