January 131:45 pm–2:15 pm
Social movements taking place around the world and for myriad reasons are causing--and in some cases forcing-- us to look at what we stand for. This timely discussion deals with a brand's agility, the consumer psyche and sensitive topics such as equality, tolerance, acceptance and partnerships. Here we'll address the processes used to guide a company's direction, departments necessary for participation in decision making and how to navigate the way--even when things don't go as planned. Given the current state of affairs and tensions that exist, this topic is one that retailers should be ready to address with a team and plan in place.