January 122:00 pm–2:30 pm
The vast majority of Zulily customers complete their purchase via a mobile device. To optimize the mobile experience to reach its customers at the right time, on the right channel, with the right message, investment in SMS helped the brand to create “stickier” content to drive discovery. In this session, you’ll hear how Zulily leveraged personalized text messaging powered by Attentive to build deeper, more personalized, and lasting connections with their customers - in addition to offering exclusive deals and sneak peeks.
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