IBM interactive discussion: Winning consumer trust with blockchain

January 13
1:30 pm2:00 pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

Sustainability is at the heart of value for today’s consumers. They expect companies to take better care of the environment, source their products responsibly, align with values they believe in and demonstrate trust and accountability. Blockchain offers the ability to follow the lifecycle of a product from origin, to consumption, to recycle offering the unquestionable story of what we consume in this interconnected world.

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