Lucidworks interactive discussion: Speaking your guests' language with lululemon

January 12
1:30 pm2:00 pm

Open to Retailers with a Full Conference or Expo Pass. Space is limited to 50 individuals, on a first-come, first-served basis.

lululemon understands that you have to meet customers where they are. Rather than forcing guests to learn their lingo, lululemon leverages guest data to adapt its merchandising to mirror the language of its guests. By using customer signals to inform touch points throughout the journey, guests are provided with the easiest path from discovery to conversion.

Amanda Hanych

Amanda Hanych

Director, Product Management – Search and Discovery

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