January 2112:00 pm–12:30 pm
The CPG industry epitomizes the speed and shifting demands of the modern marketplace across a wide spectrum of consumer touchpoints, while the extreme turbulence of the past year adds more complexity to navigating such rapidly changing tides. In this session, Hershey's SVP and Chief Growth Officer Kristen Riggs will speak with RBC Capital Markets Managing Director Nik Modi to discuss key lessons learned about the amplifications and hard-reset changes in consumer behavior since the tumult of the past nine months. From home cocooning to value-oriented purchasing to digital acceleration, hear how Hershey stays in tune with consumers' needs for comfort and connection as it has navigated change at every level.
* Adding a session to your calendar does not provide access to or admission to this event. You must register to attend this session.