Making moments that matter: How Hershey led with insights to meet the changing needs of consumers

January 21
12:00 pm12:30 pm
The CPG industry epitomizes the speed and shifting demands of the modern marketplace across a wide spectrum of consumer touchpoints, while the extreme turbulence of the past year adds more complexity to navigating such rapidly changing tides. In this session, Hershey's SVP and Chief Growth Officer Kristen Riggs will speak with RBC Capital Markets Managing Director Nik Modi to discuss key lessons learned about the amplifications and hard-reset changes in consumer behavior since the tumult of the past nine months. From home cocooning to value-oriented purchasing to digital acceleration, hear how Hershey stays in tune with consumers' needs for comfort and connection as it has navigated change at every level. 
Nik Modi

Nik Modi

Managing Director
RBC Capital Markets
Kristen Riggs

Kristen Riggs

Senior Vice President, Chief Growth Officer
The Hershey Company