The need for hyper-personalization in the new retail digital customer journey produced by Twilio

The COVID-19 pandemic brought about a new and highly complex set of customer expectations. In this session we will discuss how brands can deliver on the new digital customer shopping journey, and how to offer smooth and seamless shopping experiences. We will unpack how our partners and customers pivoted faster by prioritizing digital communications, and share the best use cases to deliver on convenience and safety.