Tuesday
January 19
1:45 pm–2:15 pm
When the pandemic hit, preserving economic viability was crucial, but it wasn't the whole story. Overnight, businesses once defined by their model pivoted to new strategies aligned with their values. Red Antler's co-founder and Chief Brand Officer, Emily Heyward will share how she coached brands that were on the cusp of launching in March 2020 to plot a new trajectory. Likewise, Heyward, who is fluent in crafting winning DTC strategies for the likes of Prose, Casper and Allbirds, will showcase the merits of transparency around purpose, especially when thinking about the future needs of customers and stakeholders.
* Adding a session to your calendar does not provide access to or admission to this event. You must register to attend this session.
Lauren Chan
Founder and CEO
Henning
Emily Heyward
Co-founder and Chief Brand Officer
Red Antler
Simon Huck
Co-founder and CEO
JUDY