Pivoting with purpose: Lessons from DTC brands

When the pandemic hit, preserving economic viability was crucial, but it wasn't the whole story. Overnight, businesses once defined by their model pivoted to new strategies aligned with their values. Red Antler's co-founder and Chief Brand Officer, Emily Heyward will share how she coached brands that were on the cusp of launching in March 2020 to plot a new trajectory. Likewise, Heyward, who is fluent in crafting winning DTC strategies for the likes of Prose, Casper and Allbirds, will showcase the merits of transparency around purpose, especially when thinking about the future needs of customers and stakeholders.