The power of the Chinese dollar

January 14
1:45 pm2:15 pm
Alibaba's marketplace for international brands, Tmall Global, wants to help small and medium sized US brands sell to young Chinese consumers. The platform is seeing significant demand for international products from millennial and Gen Z consumers, who are more connected to global cultures and want products they can't buy at home. In this session Alibaba lays out how international brands can reach and build business within this lucrative market.