Pursuing rapid digital transformation in response to market adversity

January 21
1:45 pm2:15 pm
The COVID-19 outbreak challenged retail organizations to deal with restrictions, temporary store closures and decline in overall consumer demand. Under such duress, companies forced themselves to pivot and rethink their priorities around organizational structure, processes, innovation initiatives, and a digital transformation roadmap. The resulting output has created a number of new cultural elements, and a start-up's faster, leaner risk-taking approach to speed-to-market. In this session, attendees will hear insights from top international retail players who have activated new digital-first ways to reach and activate customers, leverage customer data, and drive sales and engagement under the acute restrictions posed by the global pandemic. Understand how the legacy of COVID-19 will culturally and organizationally transform retail businesses with a lasting digital-first, agile mindset.