Retailers have reimagined the use of the physical store leveraging technologies that not only enable them to inform and provide new levels of convenience to customers but also effectively measure the impact of in-store initiatives. By unlocking the power of in-store tech solutions, brands have the ability to drive customer loyalty and engagement, and heighten brand experience like never before. With a few years of testing now behind us, retail innovation leaders discuss what’s working, what's not, and how next generation technologies are solving some of today's biggest challenges while shaping the store of the future.
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