January 2112:00 pm–12:30 pm
2020 put frontline employees in the spotlight. It also highlighted the importance of being frontline forward. In this session, you’ll hear firsthand how retail leaders from O’Reilly Auto Parts and rue21 adapted to meet the changing needs of their frontline. They’ll tell you why, despite leading different parts of their organizations, they both believe frontline associates are key to unlocking competitive advantage. You’ll also learn what it means to be frontline-forward and how to reap the benefits of a frontline workforce that’s ready for anything.