Winning through vertical commerce in today's on-demand world

January 22
1:45 pm2:30 pm
There’s no denying that today’s digital-savvy consumer grapples with more choices at their fingertips than ever before, increasingly looking for instant, on-demand gratification from everything from food to fitness to fan gear. Fanatics, the world’s leader for licensed sports merchandise, has built a revolutionary vertical commerce business model that allows it to super-serve the “in the heat of the moment” demands of today’s consumers with the largest assortment of merchandise for all fans, including a commitment to growing the traditionally underserved women’s team gear category. Fanatics CEO Doug Mack will be joined by Erin Andrews, sports broadcaster and founder of women’s fan gear line WEAR by Erin Andrews, to speak about how Fanatics’ vertical model and innovative merchandising initiatives are unlocking opportunities to enhance the shopping experience through front-to-back innovation, expanding traditional merchandise boundaries through social and digital marketing, and combining fashion and fandom to capture more share of a sports fan’s closet.
Erin Andrews

Erin Andrews

Sports Broadcaster, Entrepreneur, and Founder of WEAR by Erin Andrews
WEAR by Erin Andrews