Get your ticket to
the future of retail.
Members of the press are eligible for a free Full Conference Pass after NRF has reviewed and approved your press credentials. Please see the eligibility rules below to see if you qualify.
IMPORTANT NOTE: The opening keynote session on Tuesday, January 12 from 11:00 am–11:45 am EST featuring Condoleezza Rice is off-the-record and closed to the press.
NRF 2021: Retail's Big Show
NRF invites working members of the press to attend NRF 2021: Retail’s Big Show - Chapter One, held virtually January 12-14, 19 and 21-22. This virtual event will feature robust content as well as an expo hall which encourages attendees to chat with exhibitors, download papers and enjoy exhibitor produced sessions.
NRF 2021: Retail’s Big Show - Chapter Two, will be held in-person, June 6-8, 2021, at the Jacob Javits Convention Center in New York City and will convene industry leaders to exchange visionary ideas, build partnerships and experience the newest technology. NRF 2021 - Chapter 2 will also include the Innovation Lab, Start Up Zone and EQ Lounge.
Separate registration is required for each event.
MEDIA ELIGIBILITY REQUIREMENTS
NRF has reevaluated its media eligibility requirements for Retail’s Big Show. All requested documentation must be submitted to eventpress@nrf.com in advance of the first day of conference. Media credentials are subject to approval from NRF. Please note: NRF reserves the right to deny press badges if credentials are insufficient.
Registrants are eligible for a press badge
under the following criteria:
Broadcast/ Print/ Online
Reporters and editors must have an editorial role in a well-established news outlet that publishes original content.
Reporters and editors must present a valid business card, with their name, title and media outlet. Additionally, they must provide a copy of two recent bylined articles or clips published or broadcast within the last 12 months that cover the retail industry.
Camera crews and photographers accompanying reporters must also complete registration.
Bloggers
Bloggers must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 50,000 unique visitors per month.
Additionally, bloggers must provide a copy of two recent industry-related bylined articles or blog posts published within the last 12 months.
Podcasters
Podcasters must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 4,000 monthly listens or over 1,000 listens/episode.
Freelance
Freelance journalists and photographers must present a letter of assignment with editor’s name and contact information from a well-established media outlet.
Not Eligible
Analysts will not be considered for media accreditation. Analyst can register on our general registration page.
Consultants and representatives from PR and marketing firms will not be considered for media accreditation.
Non-editorial employees of a media organization who plan to engage in sales or marketing activities will not be considered for media accreditation.
YouTube, Facebook, Twitter, or Instagram accounts, as well as communities, forums and user groups will not be considered for media accreditation.
For those not eligible for press registration, please visit our general registration page.
The world is watching.
Retail's Big Show is where an entire industry unites to move forward together, which is why hundreds of members of the press attend. Below is press coverage of NRF 2021: Retail's Big Show - Chapter 1.
- 5 Technology Innovations From NRF That Address the Biggest Consumer Shifts in Retail Right Now
- NRF 2021: Retailers make an appointment with the future
- How Personalization and Supply Chain Efficiency are Driving Retail Resurgence
- Retail group: holiday sales up 8.3% amid big spending shift
- Holiday sales rose stronger-than-expected 8.3% as consumers bought gifts to lighten mood during pandemic
- NRF 2021: Retailers make an appointment with the future
- NRF 2021: Retailers Enhance Personalization of Shopping Experiences
- NRF 2021: Cloud Empowers Retailers Through Agility
- NRF 2021: Microsoft introduces new Cloud for Retail
- Estée Lauder Sees Success in COVID Era with Livestreaming
- NRF 2021: How Digital Transformation Helped Lowe’s Thrive During the Pandemic
- Survey: shoppers say BOPIS leaves room for improvement
- As shoppers buy more of their clothes online, fewer retailers stand to win
- Wayfair Shares Jump 47% in 2021 on Stimulus Hopes, Hot Housing
- NRF: Has the Pandemic Prompted a ‘Great Compression’ of Retail Innovation?
- Is Amazon on its way to becoming America’s favorite grocer?
- NRF Day 3: Why Verizon and Suitsupply Have Both Embraced ‘Appointment Retailing’
- Retailers turned to scanning technology to meet e-commerce explosion
- NRF 2021 Day Two: Leveraging Technology To Engage Consumers and Empower Employees
- Skyrocketing Delivery Costs Force Retailers to Accelerate Change Through AI
- Tula strives for sustainability with TerraCycle and biodegradable product
- Walmart, much of corporate America, suspends political funding to certain members of Congress
- Toshiba Launches ELERA Unified Commerce Platform to Accelerate Path to Frictionless
- JPMorgan’s Dimon says he’s weighing changes to political donations after Capitol siege
- Walmart, much of corporate America, suspends political funding to certain members of Congress
- Toshiba Launches ELERA Unified Commerce Platform to Accelerate Path to Frictionless
- JPMorgan’s Dimon says he’s weighing changes to political donations after Capitol siege
- Toshiba Launches ELERA Unified Commerce Platform to Accelerate Path to Frictionless
- JPMorgan’s Dimon says he’s weighing changes to political donations after Capitol siege
- JPMorgan Chase CEO says halt to political donations 'just a pause'
- NRF: Covid pressures force merger of online and in-person shopping tech
- Creating the digital glue that connects in-store, online experiences
- Walmart to deliver groceries to temp-controlled smart boxes at customers’ homes
- Localizing inventory key amid digital transformations: Capgemini
- Qurate’s George Cites Retail Achievements In NRF Keynote
- NRF 2021: Learning from Nordstrom, Target and Others’ Best-in-Class Customer Experiences
- National Retail Federation tackles political unrest, COVID-19
- Winning retailers are finding ways to empower employees
- Walmart customers don’t expect a speedy economic recovery, top executive says
- Why Walmart's chief customer officer says retail can't go back to business as usual after the pandemic
- NRF 2021 Day 1: The How, What and When of Retail’s Reopening
- Here’s What Retail’s ‘New Normal’ Will Look Like, According to Walmart
- NRF 2021: How Tech Helps Retailers Optimize Supply Chains - via BizTech
- NRF 2021: How Tech Helps retailers optimize supply chains - via BollyInside
- Technology at NRF: The Future Is Now
- NRF's 2021 'Big Show' and Its Virtual Reality
- Reimagining Retail’s Big Show: NRF 2021 Chapter One Kicks Off Virtual Jan. 12