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Press Info

Get your ticket to
the future of retail.

Members of the press are eligible for a free Full Conference Pass after NRF has reviewed and approved your press credentials. Please see the eligibility rules below to see if you qualify.

NRF 2021: Retail's Big Show

NRF invites working members of the press to attend NRF 2021: Retail’s Big Show - Chapter One, held virtually January 12-14, 19 and 21-22. This virtual event will feature robust content as well as an expo hall which encourages attendees to chat with exhibitors, download papers and enjoy exhibitor produced sessions.

NRF 2021: Retail’s Big Show - Chapter Two, will be held in-person, June 6-8, 2021, at the Jacob Javits Convention Center in New York City and will convene industry leaders to exchange visionary ideas, build partnerships and experience the newest technology. NRF 2021 - Chapter 2 will also include the Innovation Lab, Start Up Zone and EQ Lounge.

Separate registration is required for each event.

MEDIA ELIGIBILITY REQUIREMENTS

NRF has reevaluated its media eligibility requirements for Retail’s Big Show. All requested documentation must be submitted to eventpress@nrf.com in advance of the first day of conference. Media credentials are subject to approval from NRF. Please note: NRF reserves the right to deny press badges if credentials are insufficient.

Registrants are eligible for a press badge
under the following criteria:

Broadcast/ Print/ Online
Reporters and editors must have an editorial role in a well-established news outlet that publishes original content.

Reporters and editors must present a valid business card, with their name, title and media outlet. Additionally, they must provide a copy of two recent bylined articles or clips published or broadcast within the last 12 months that cover the retail industry. 

Camera crews and photographers accompanying reporters must also complete registration. 

Bloggers
Bloggers must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 50,000 unique visitors per month. 

Additionally, bloggers must provide a copy of two recent industry-related bylined articles or blog posts published within the last 12 months.

Podcasters
Podcasters must provide documentation from an external web analytics service (such as Google Analytics) showing a minimum of 4,000 monthly listens or over 1,000 listens/episode. 

Freelance
Freelance journalists and photographers must present a letter of assignment with editor’s name and contact information from a well-established media outlet. 

Not Eligible 
Analysts will not be considered for media accreditation. Analyst can register on our general registration page.

Consultants and representatives from PR and marketing firms will not be considered for media accreditation.

Non-editorial employees of a media organization who plan to engage in sales or marketing activities will not be considered for media accreditation. 

YouTube, Facebook, Twitter, or Instagram accounts, as well as communities, forums and user groups will not be considered for media accreditation.

For those not eligible for press registration, please visit our general registration page.

The world is watching.

Retail's Big Show is where an entire industry unites to move forward together, which is why more than 900 members of the press attend. Below are some examples of our press coverage from the 2020 show.