FORWARD TOGETHER

Alberto Serrentino

Founder

Varese Retail

Alberto Serrentino – founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 600 presentations, including 16 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/co-authored 9 books and over 300 articles and served on several boards of directors and innovation committees of various retail companies.

Speaking in:

Thursday

January 21

1:45 pm–2:15 pm
EST

Pursuing rapid digital transformation in response to market adversity

The COVID-19 outbreak challenged retail organizations to deal with restrictions, temporary store closures and decline in overall consumer demand. Under such duress, companies forced themselves to pivot and rethink their priorities around organizational structure, processes, innovation initiatives, and a digital transformation roadmap. The resulting output has created a number of new cultural… Read more