Brendan Witcher

Brendan Witcher
Brendan Witcher
VP and Principal Analyst
Forrester Research
As Vice President & Principal Analyst with Forrester Research, Brendan Witcher serves digital business strategy professionals and is a globally recognized, leading authority on consumer behavior, market developments, & technology trends in the digital engagement space. With 25 years of experience in B2C businesses and having written more than 150 industry-leading research reports for Forrester, Brendan is a trusted strategic adviser to well over half of U.S. Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of driving innovation and digital transformation. In addition to regularly speaking at industry events, Brendan is frequently sought after for commentary and insights by top media outlets including Bloomberg, CNBC, CNN, NPR, The Economist, Time Magazine, and The Wall Street Journal.

Speaking in:

January 14
12:00 pm12:30 pm

Never before have agility and profitability been more critical to omnichannel operations. Retailers and distributors that can manage the lifecycle of a customer order, anywhere place and time, and maximize profitability are best positioned to thrive. An agile, next-gen order management system (OMS) is the key to delivering customer-centric commerce and maximizing gross margin return on… Read more