Brendan Witcher

Brendan Witcher
Brendan Witcher
VP and Principal Analyst, Digital Strategy
Forrester Research
Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence.
In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

Speaking in:

January 14
12:00 pm12:30 pm

Never before have agility and profitability been more critical to omnichannel operations. Retailers and distributors that can manage the lifecycle of a customer order, anywhere place and time, and maximize profitability are best positioned to thrive. An agile, next-gen order management system (OMS) is the key to delivering customer-centric commerce and maximizing gross margin return on… Read more