Brian Andersen

Brian Andersen
Brian Andersen
E-Commerce Director
Brian is a respected leader, credited with pioneering the eCommerce revolution in Denmark. With over 18 years of executive level experience in eCommerce across B2C verticals, Brian is well known for his digital expertise as well as his focus on customer experience. He is now spearheading the digital transformation and omnichannel strategy at Matas, with personalization as a key enabler.

Speaking in:

January 21
12:00 pm12:30 pm

Matas is Denmark’s one-stop beauty destination whose share of digital grew 10X in the last three years. A key reason for their success is connected, personalized buying experiences across digital and physical channels. As the online boom continues, the beauty giant recognizes transactions as the starting point for relationships.

Brian Andersen, eCommerce Director at Matas shares… Read more