FORWARD TOGETHER

Brian Long

Brian Long
Brian Long
CEO and Co-founder
Attentive
Brian Long is the CEO & Co-Founder of Attentive®, a personalized mobile messaging platform for brands. Previously, he was the CEO & Co-Founder of TapCommerce, a mobile advertising company acquired by Twitter in 2014. Brian has held a variety of executive, product, and sales roles at tech companies both large and small, including: Twitter, CNET.com, CBS Interactive, CrossBoard Mobile, and TapCommerce. He has spoken at various global industry events, and has been named one of the Top 100 in NYC technology by Business Insider and 40 Under 40 in Marketing by DMNews. Brian has a BA from the University of Pennsylvania.

Speaking in:

Tuesday
January 12
2:00 pm2:30 pm
EST
The vast majority of Zulily customers complete their purchase via a mobile device. To optimize the mobile experience to reach its customers at the right time, on the right channel, with the right message, investment in SMS helped the brand to create “stickier” content to drive discovery. In this session, you’ll hear how Zulily leveraged personalized text messaging powered by Attentive to build… Read more