Christina Fontana

Christina Fontana
Christina Fontana
Head of Fashion and Luxury Tmall Luxury Division
Alibaba Group
Head of Fashion and Luxury for Tmall Luxury Division in Europe, Christina helps brands leverage the Alibaba eco-system to gain insights into Chinese consumers as they become a key growth driver for companies around the world. Christina joined Alibaba when the group opened an office in Milan to help European brands work better with Alibaba. She has over 20 years’ experience working in digital start-ups that have helped companies transform the way they do business.

Speaking in:

January 14
1:45 pm2:15 pm
The global luxury industry has been hard hit by the pandemic but luxury brands like Moschino are seizing the opportunity to forge new digital innovations and tap areas of growth in China. As recovery from the pandemic continues in China, luxury brands are embracing new ways to engage with the Chinese luxury consumer no matter where they are. Hear from Alibaba and Moschino on how they are… Read more