Christina Fontana

Christina Fontana
Christina Fontana
Head of Fashion and Luxury Tmall Luxury Division
Alibaba Group
Head of Fashion and Luxury for Tmall Luxury Division in Europe, Christina helps brands leverage the Alibaba eco-system to gain insights into Chinese consumers as they become a key growth driver for companies around the world. Christina joined Alibaba when the group opened an office in Milan to help European brands work better with Alibaba. She has over 20 years’ experience working in digital start-ups that have helped companies transform the way they do business.

Speaking in:

January 14
1:45 pm2:15 pm
Alibaba's marketplace for international brands, Tmall Global, wants to help small and medium sized US brands sell to young Chinese consumers. The platform is seeing significant demand for international products from millennial and Gen Z consumers, who are more connected to global cultures and want products they can't buy at home. In this session Alibaba lays out how international brands can reach… Read more