Doug
Mack
CEO
Fanatics
Doug Mack has spent the last 20+ years in Silicon Valley as an Internet and eCommerce innovator, and since his appointment to CEO in 2014 has overseen the transformation of Fanatics from a niche North America online retailer into a multibillion-dollar global, vertical consumer brand. Today, Fanatics has more than 7,500 employees across 12 worldwide locations and 300 league and team partnerships.
Under Doug’s leadership, Fanatics has innovated the licensed sports industry through vertical commerce, a next-gen model which combines cutting-edge technology, mobile and data capabilities with licensed product rights and on-demand manufacturing to best serve the intense “in the heat of the moment” demand of sports fans everywhere.
Prior to Fanatics, Doug served as CEO of One Kings Lane, a leading online brand for home decor, which he grew into an Internet Retailer Top 100 company. Previously, Doug was CEO and co-founder of Scene7, the leading B2B rich-media platform for eCommerce, which powered sites for more than 1,000 global retailers, including Nike, Amazon and Home Depot.
During his tenure, Fanatics has been named one of the “50 Most Innovative Companies in the World” by Fast Company, “Sports Business of the Year” by Yahoo! Finance, and was awarded the “Business Model of the Decade” (2010-2019) by Sports Business Journal. Doug has also been recognized in “The Recode 100” list for people in technology and business.
Under Doug’s leadership, Fanatics has innovated the licensed sports industry through vertical commerce, a next-gen model which combines cutting-edge technology, mobile and data capabilities with licensed product rights and on-demand manufacturing to best serve the intense “in the heat of the moment” demand of sports fans everywhere.
Prior to Fanatics, Doug served as CEO of One Kings Lane, a leading online brand for home decor, which he grew into an Internet Retailer Top 100 company. Previously, Doug was CEO and co-founder of Scene7, the leading B2B rich-media platform for eCommerce, which powered sites for more than 1,000 global retailers, including Nike, Amazon and Home Depot.
During his tenure, Fanatics has been named one of the “50 Most Innovative Companies in the World” by Fast Company, “Sports Business of the Year” by Yahoo! Finance, and was awarded the “Business Model of the Decade” (2010-2019) by Sports Business Journal. Doug has also been recognized in “The Recode 100” list for people in technology and business.