Jarno Vanhatapio is the CEO and founder of NA-KD.com in Sweden, a disruptive online fashon retailer that has shipped to over 180 countries from the start in December 2015 and is on track of net revenues of $220m 2020. Previously, he founded Nelly.com, the leading e-tailer in fashion in the Nordics and one of the biggest fashion e-commerce sites in northern Europe with sales exceeding 180 million USD in 2015 and the company staffed 450 people. Mr. Vanhatapio was in 2010, nominated for The Ernst & Young Entrepreneur of the Year award. In 2012, he received the "Söderbergska Handelspriset" from the Swedish Retail & Commerce association, the biggest individual prize in Nordic retail. He is also a board member of Inter Sport and an advisor of Prince Daniel´s Fellowship.