FORWARD TOGETHER

John Starke

John Starke
John Starke
VP, Business Development
Zulily
John Starke was named VP business development in January 2020. John is responsible for overseeing business development responsible for pursuing growth opportunities and generating and executing impactful strategic partnership engagements with a particular focus on leading brands. Most recently, he was an entrepreneur focused on working with businesses on experience design and digital transformation, developing next generation digital and interactive platforms. Previously, John led business development at Expedia while it grew to become a global brand and where he played a key role in the creation and growth of the private label technology platform. Earlier in his career, John has held positions with Amdocs, Accenture and Ernst & Young. John earned his bachelor’s degree in finance and information systems from the University of Colorado at Boulder.

Speaking in:

Tuesday
January 12
2:00 pm2:30 pm
EST
The vast majority of Zulily customers complete their purchase via a mobile device. To optimize the mobile experience to reach its customers at the right time, on the right channel, with the right message, investment in SMS helped the brand to create “stickier” content to drive discovery. In this session, you’ll hear how Zulily leveraged personalized text messaging powered by Attentive to build… Read more