FORWARD TOGETHER

Jorge Faiçal

Retail President

GPA

Jorge Faiçal is Retail President of GPA. He is also member of the Innovation and Digital Transformation Committee since April/2020. He has been in the market for more than 25 years, 12 of them working in different positions in the Group. He has a degree in social communication and advertising, with postgraduate degrees and specializations in business administration, product management and business from FAAP and Fundação Getúlio Vargas.

Speaking in:

Thursday

January 21

1:45 pm–2:15 pm
EST

Pursuing rapid digital transformation in response to market adversity

The COVID-19 outbreak challenged retail organizations to deal with restrictions, temporary store closures and decline in overall consumer demand. Under such duress, companies forced themselves to pivot and rethink their priorities around organizational structure, processes, innovation initiatives, and a digital transformation roadmap. The resulting output has created a number of new cultural… Read more