FORWARD TOGETHER

Lauren Sherman

Lauren Sherman
Chief Correspondent
Business of Fashion
Lauren Sherman is the chief correspondent for The Business of Fashion (BoF), the preeminent resource for the global fashion industry. Founded in 2007 and headquartered in London, BoF today welcomes more than 1 million unique visitors per month and commands more than 4 million followers on social media.

Sherman began her career as a lifestyle reporter at Forbes and has since held executive positions at both Fashionista and Lucky magazine. She has also contributed to the New York Times, Bloomberg, the Wall Street Journal, NewYorker.com, NYMag.com, among others.

Sherman holds a BFA in writing, literature and publishing from Emerson College.

Speaking in:

Friday
January 22
12:00 pm12:30 pm
EST
The course of events in 2020 has had a dramatic impact on how brands have gone to market, none more so than through influencer marketing. With customers questioning the authenticity and ethnic representation of brand ambassadors and brands challenging the ROI on this investment, this session provides insight from businesses who have put influencer marketing at their core of their marketing… Read more