FORWARD TOGETHER

Ophelia Ceradini

Ophelia Ceradini
VP, Digital Technology and Innovation Group
Estée Lauder Companies
Ophelia Ceradini is the Vice President of Digital Technology and Innovation at The Estée Lauder Companies. In this role, Ophelia oversees Digital Innovation for the company’s portfolio of over 25 prestige beauty brands, where she leads consumer experience-driven innovation for Mobile, In-Store Digital and other Multi-Channel Platforms.

Over the last 15 years, Ophelia has held various strategic digital and creative roles across The Estée Lauder Companies. In her previous role as the Executive Director of Production for the company’s Online division, Ophelia led the expansion of the company’s e-commerce footprint, contributing to the company’s position today as the number one e-commerce player in prestige beauty both globally and in the U.S. In addition, Ophelia launched The Estée Lauder Companies’ first mobile platform, which established the cornerstone of the company’s mobile-first strategy.

Ophelia loves the outdoors, embracing a healthy and active lifestyle that includes participating in triathlons, biking, swimming and running. She’s an aspiring ceramic artist and loves spending time with her family.

Speaking in:

Thursday
January 14
12:00 pm12:30 pm
EST

The pandemic and rapid growth of e-commerce has put pressure on brick and mortars to reinvent their purpose while digital has needed to quickly develop creative ways to bring new shopping experiences to consumers. We'll explore some of the latest technologies helping retailers meet customer demand through shoppable livestreaming, AR and more. 

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