FORWARD TOGETHER

Peter Sheldon

Senior Director, Strategy

Magento, an Adobe Company

Peter is a well known industry expert in eCommerce and omni-channel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research where he spent 5 years leading Forrester’s global research on digital commerce technologies. Today Peter leads corporate strategy and business development for Magento.

Speaking in:

Wednesday

January 13

12:00 pm–12:30 pm
EST

How digital native brands master online product experiences produced by Adobe

For years, companies have viewed digital marketplaces in largely transactional terms, as channels to sell products, not to deliver brand experiences. The lines between marketing and transactional channels are blurring, and more and more consumers are jumping to online marketplaces as the primary channel for brand and product discovery. In this Big Ideas session, we will explore how digital native… Read more