FORWARD TOGETHER

Sue Beckett

Sue Beckett
Sue Beckett
VP, Digital Marketing and Ecommerce
LoveSac
Sue Beckett is currently serving as the VP of Digital Marketing & Ecommerce at Lovesac, leading the Company’s digital and direct to consumer conversion programs and guiding the strategy and operations for the ecommerce omnichannel customer experience. Her 20+ year career has been primarily focused on Marketing in the Retail sector. Previously, Sue was VP of Global Customer Intelligence with Ralph Lauren. In her tenure with the global brand, she served as the strategic partner in the development and execution of new CRM and marketing initiatives utilizing the global customer database and data analytics. Sue spent 8 years at Redcats USA (now FullBeauty Brands) as VP of Marketing overseeing multichannel marketing programs and spearheading the strategy for the company’s private label credit card program. With a Bachelor of Science, Marketing from Binghamton University School of Management, Sue has worked with major brands like L’Oreal, Ann Taylor and Conde Nast.

Speaking in:

Wednesday
January 13
12:00 pm12:30 pm
EST
For years, companies have viewed digital marketplaces in largely transactional terms, as channels to sell products, not to deliver brand experiences. The lines between marketing and transactional channels are blurring, and more and more consumers are jumping to online marketplaces as the primary channel for brand and product discovery. In this Big Ideas session, we will explore how digital native… Read more